Entertainment and Media Outlook 2017-2021

This year the Outlook’s theme is ‘Blurring: What business are you in now?'

Our forecasts for 2017-2021 see the total market reach $43.7 billion, consumer spending reach $26.4 billion and advertising reach $17.3 billion by 2021.

The Blurring theme was chosen because – as industry watchers – we’ve seen extraordinary levels of blurring across industries, functions and business models. To see this year’s findings and hear four great case studies of blurring – Generation Z (8-22 year olds), eSports, a creative services platform company and virtual reality film-making, watch the webcast of the Outlook's 2017 industry briefing.

The Outlook includes key insights and commentary, and 5 year forecasts and historical revenues for advertising and consumer spend across 12 key sectors in entertainment and media including television, interactive games, the internet, radio, filmed entertainment, publishing and more.

This year the Outlook’s theme is ‘Blurring: What business are you in now?’.
 
Our forecasts for 2017-2021 see the total market reach $43.7 billion, consumer spending reach $26.4 billion and advertising reach $17.3 billion by 2021. However, a lack of diversity in Australia’s media and entertainment workforce in terms of ethnicity, gender, age and thinking is dragging on the industry’s growth.
 
The Blurring theme was chosen because – as industry watchers – we’ve seen extraordinary levels of blurring across industries, functions and business models. To see this year’s findings and hear four great case studies of blurring – Generation Z (8-22 year olds), eSports, a creative services platform company and virtual reality film-making, watch the webcast of the Outlook's 2017 industry briefing.
 
The Outlook includes key insights and commentary, and 5 year forecasts and historical revenues for advertising and consumer spend across 12 key sectors in entertainment and media including television, interactive games, the internet, radio, filmed entertainment, publishing and more.

Contact us

Megan Brownlow
Partner
Tel: +61 2 8266 7458
Email

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