Our forecasts for 2017-2021 see the total market reach $43.7 billion, consumer spending reach $26.4 billion and advertising reach $17.3 billion by 2021.
The Blurring theme was chosen because – as industry watchers – we’ve seen extraordinary levels of blurring across industries, functions and business models. To see this year’s findings and hear four great case studies of blurring – Generation Z (8-22 year olds), eSports, a creative services platform company and virtual reality film-making, watch the webcast of the Outlook's 2017 industry briefing.
The Outlook includes key insights and commentary, and 5 year forecasts and historical revenues for advertising and consumer spend across 12 key sectors in entertainment and media including television, interactive games, the internet, radio, filmed entertainment, publishing and more.
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