We know how your business works so you can put AI to work for your business
Artificial Intelligence
AI isn’t just about integrating new technology. It’s about achieving powerful results. From managing entire business functions to running core processes.
As you begin to explore how to scale AI across your business, cross-agent orchestration—like our newly launched PwC agent OS—opens the doors to new possibilities.
Matt Wood
Global and US Commercial Technology & Innovation Officer (CTIO)
PwC
“AI amplifies expertise. It doesn’t replace your ability to think, it makes you a better thinker. It doesn’t replace your ability to solve problems, it makes you a better problem-solver.”
Accelerate
with AI
- Increase profitability
AI can uncover new revenue streams and accelerate returns on your data, investments and on your people.
- Innovate at scale
Unlock new opportunities and create sustainable growth through advanced technologies— from generative to agentic AI.
- Embed AI responsibly across your workforce
Augment capabilities and empower your people to create new value in new ways. - Reinvent your business
Get ahead of market disruption with advanced tech and bold thinking.
AI's biggest questions answered
Intelligence Unbound
Why us
We don’t just bring tech. We bring results.
- We’re investing US$1.5 billion into scaling our capabilities, upskilling our people and rolling out AI securely across our network.
- We have alliances with the leading AI players, from Microsoft to AWS and Google Cloud, so you’ll get the right model for today and tomorrow.
- We put AI to work across our network, empowering our people with our award-winning ChatPwC, with over 250 AI agents deployed for specific tasks to maximise business impact.
- As a pioneer in the responsible use of AI, we design and build your AI with a commitment to security, ethics and compliance—from blueprint to breakthrough.
Case studies
Real stories. Real results.
Developing faster, smarter clinical trials.
Clinical trials can take up to 10–15 years and cost billions of dollars, greatly hampering the delivery of new treatments.
PwC US has been working with a leading pharma company to improve the process. With alliance partners AWS and Microsoft, PwC US used data analytics and GenAI to design a new clinical trial and integrated tech platform.
The results were significant: costs were reduced, the findings were more precise, time was cut by 20–25% and revenue increased by more than US$100 million. This approach could revolutionise a wide range of drug trials, benefiting patients and accelerating treatments.
Driving evolution in health.
With 130 clubs and 750,000 members, David Lloyd Health Clubs wanted to evolve.
Together with PwC UK, they launched an ambitious AI-driven transformation to enhance member experiences, deliver operational efficiencies and become a holistic health and well-being brand.
From integrating cloud-based SaaS solutions, improving business intelligence and simplifying processes, to deploying AI chatbots to enhance member interactions. PwC’s AI consultants helped them create success today and lay the foundations for tomorrow.
Adore Beauty works with PwC and AWS
How PwC Australia and AWS worked together to harness the power of Generative AI and machine learning to provide deeper insights.
Adore Beauty, a leading online retailer, faced the challenge of managing extensive data to derive actionable insights. The goal was to enhance product effectiveness and customer resonance through innovative use of Generative AI and Machine Learning.
Adore Beauty collaborated with PwC and AWS to leverage generative AI and machine learning technologies. This partnership aimed to uncover deep insights into product performance and customer preferences, thereby enhancing the overall customer experience.
The collaboration resulted in significant enhancements in product insights and customer experiences. Adore Beauty successfully demonstrated the potential of AI and automation technologies, leading to improved data analysis and predictive modeling capabilities. The project highlighted the importance of combining business knowledge, technical expertise, and advanced AI tools to drive innovation.
Insights
Sharp takes on what’s next
Scaling AI for global good
Scaling AI for global good
AI has a significant role to play in addressing water scarcity. But how is AI innovation part of the solution—commercially and societally?
Podcast: Trust in the age of agentic AI
What does responsibility mean when the next generation of AI becomes a reality? Listen to our AI specialist at Davos 2025.
Explore how to create and protect value
We bring expertise that industries are built on so you can make decisions your future can stand on
Our Alliances, your bold moves
We work with tech’s titans and trailblazers so you can think like a startup, scale like a giant
We embed sustainability into strategy so you can fuel gains, not just goals
Insights
We look a decade ahead so you can create value today
A reconfiguration of the global economy means US$7 trillion is on the move in 2025 alone. We’ve mapped the value in motion from now to 2035, so you can build a future-ready business to capture it.
