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Asia Practice

Doing business with Asia and Australia

If you're looking at doing business with Asia, our Asia Advisory team connects you with our international networks and in-depth market insights and analysis to help you succeed.

We have practical experience, strength on the ground and deep cultural understanding. We use this to help you navigate the intricacies of inbound and outbound investment with Asia.

PwC in Asia – market entry and growth strategy experts

Our dedicated and bilingual Asia Advisory team provides solutions to help Australian organisations, across all sectors, achieve true Asia capability. As leaders in this space, we work closely with our strong global PwC network to support you doing business with Asia via our suite of professional consultancy services for business practicalities, including:

  • Business consultancy
  • Market insights and analysis
  • Industry insights and analysis 
  • Law and regulation
  • Sales and marketing
  • Trade and investment
  • Tax and accountancy
  • Government engagement
  • Risk management
  • Developing successful free trade agreements

Value creation for your business

China Practice


In 2002, we established our China Practice to meet the needs of Chinese companies and Australian businesses doing business with China. Our experienced team of bilingual, Chinese and English speaking professional staff share an ultimate goal of helping Chinese businesses succeed across borders. We work closely with our colleagues in China and globally as well as our strong connections in government, business and academia to deliver a high quality and seamless service that gives your organisation a competitive edge in Australia.

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Japan Practice


The Japan Service Desk (“JSD”) supports Japanese companies looking to enter Australia's increasingly international market. The JSD is a network of bilingual, Japanese and English speaking professional staff who share an ultimate goal of helping Japanese businesses succeed across all lines of service. We cooperate closely with our colleagues in PwC Japan, Australian business doing business with Japan and our industry networks across government and academia to deliver high quality and seamless business outcomes.

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Asia Pacific Regional Tax Network


We are the leading provider of tax services worldwide both in terms of the size and scope of our tax practice and our reputation. We lead the debate with tax authorities and governments around the world, changing the way we all think about tax.

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Asia Taskforce will get your business Asia ready

We partner with the Business Council of Australia and Asia Society Australia to advance Australian organisations doing business with Korea, Singapore, Vietnam, China, Japan and other ASEAN states.

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Asia Taskforce

Key publications and insights on doing business with Asia

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Shaping tomorrow's Australia - Asia

How do Australian businesses make their mark on our nation’s future? By being bold. Audacious. By rebalancing the risk-reward equation.

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Blackmores: their Asia success story

Christine Holgate, former Blackmores CEO and Managing Director, shares secrets of the company’s success in Asia.

Meet the wide Asia Practice team

Contact us to learn about how we use human ingenuity and specialised Asia business services to future-proof your organisation.

China Practice

Kai Zhang

Partner, Sydney, PwC Australia

+61 422 657 503

Email

Cathy Li

Partner, Melbourne, PwC Australia

+61 488 070 833

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Hong Shao

Partner, Sydney, PwC Australia

+61 488 918 018

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William Du

Director, Perth, PwC Australia

+61 466 565 146

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Grace Ji

Managing Director, Melbourne, PwC Australia

+61 434 107 598

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Jerry Wei

Director, Sydney, PwC Australia

+61 451 010 888

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Ada Lou

Director, Sydney, PwC Australia

+61 403 288 887

Email


Japan Practice

Jason Hayes

Partner, Sydney, PwC Australia

+61 407 232 142

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Toru Aikawa

Partner, Sydney, PwC Australia

+61 402 457 736

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Yoshiro Makita

Insurance Leader, PwC Australia

+61 401 643 495

Email


Korea Practice

Paul Yoo

Senior Manager, Sydney, PwC Australia

+61 481 184 600

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Clare Pope

Global Legal ESG Lead, Perth, PwC Australia

+61 402 794 090

Email


India Practice

Sumanth Prakash

Partner, Sydney, PwC Australia

+61 407 246 629

Email


ASEAN Practice

Sung Lee

Director, Canberra, PwC Australia

+61 488 113 397

Email

Tuanh Nguyen

Director, D&I Consulting, Melbourne, PwC Australia

+61 438 831 906

Email

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Sung Lee

Sung Lee

Director, PwC Australia

Tel: +61 488 113 397

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