Asia Practice

Is your business Asia ready?

If you're looking to grow your business into Asia, or from Asia into Australia, we bring a combined knowledge of markets and our connected international network to help you succeed.

By applying our practical experience, strength on the ground and deep cultural understanding, we can help you to navigate the opportunities and challenges involved in investing away from home.

Market Entry and Growth Strategy Team

PwC's dedicated Asia Advisory team provides solutions to help Australian mid-tier businesses and organisations, across all sectors, with their Asia market entry and growth strategies. The Asia Advisory team can support your Asia growth strategy through the following key functions:

  • Market insights and analysis
  • Industry insights and analysis
  • Business practicalities 
  • Law and regulation
  • Sales and marketing
  • Trade 
  • Tax and accountancy

Creating value for your business

China Practice


In 2002, our China Practice was established to meet the needs of Chinese companies through a network of bilingual, Chinese and English speaking professional staff who share an ultimate goal of helping Chinese businesses succeed across borders. By working closely with our colleagues in China and globally as well as our strong connections with government, other business and academia, we strive to deliver high quality and a seamless service that will give you the competitive edge in Australia whatever the size of your organisation.

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Japan Practice


At PwC Australia, to meet the needs of Japanese companies in increasingly international markets like Australia, we have established the Japan Service Desk (“JSD”). The JSD is a network of bilingual, Japanese and English speaking professional staff who share an ultimate goal of helping Japanese businesses succeed across all lines of service. By cooperating closely with our colleagues in PwC Japan as well as our strong connections with government and academia, we strive to deliver high quality and seamless service.

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Asia Pacific Regional Tax Network


PwC is the leading provider of tax services worldwide both in terms of the size and scope of our tax practice and our reputation. We lead the debate with tax authorities and governments around the world, changing the way we all think about tax.

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Asia Taskforce

PwC partners with the Business Council of Australia and Asia Society Australia to advance Australian business engagement with Asia

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Asia Taskforce

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Shaping tomorrow's Australia - Asia

How do Australian businesses make their mark on our nation’s future? By being bold. Audacious. By rebalancing the risk-reward equation.

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Blackmores: their Asia success story

Christine Holgate, Blackmores CEO and Managing Director, shares secrets of the company’s success in Asia.

Meet the wide Asia Practice team

China Practice

Kai Zhang

Partner, Sydney, PwC Australia

+61 2 8266 1998

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Cathy Li

Partner, Melbourne, PwC Australia

+61 3 8603 2100

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Hong Shao

Partner, Sydney, PwC Australia

+61 2 8266 2584

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William He

Director, Brisbane, PwC Australia

+61 7 3257 5459

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William Du

Director, Perth, PwC Australia

+61 8 9238 3165

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Grace Ji

Managing Director, Melbourne, PwC Australia

+61 3 8603 1860

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Jerry Wei

Director, Sydney, PwC Australia

+61 2 8266 1767

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Ada Lou

Director, Sydney, PwC Australia

+61 2 8266 4843

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Japan Practice

Jason Hayes

Partner, Sydney, PwC Australia

+61 2 8266 5208

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Masao Kamiyama

Partner, Japan Service Desk Leader, Melbourne, PwC Australia

+61 3 8603 4383

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Toru Aikawa

Partner, Sydney, PwC Australia

+61 2 8266 0462

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Nobu Terasaki

Senior Manager, Brisbane, PwC Australia

+61 7 3257 8240

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Kazuhiko Haginiwa

Manager, Perth, PwC Australia

+61 8 9238 3690

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Korea Practice

Paul Yoo

Manager, Sydney, PwC Australia

+61 2 8266 3998

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Vietnam Practice

Tuanh Nguyen

Director, Melbourne, PwC Australia

+61 3 8603 0542

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India Practice

Sumanth Prakash

Partner, Sydney, PwC Australia

+61 2 8266 4868

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ASEAN Practice

Sung Lee

Director, Canberra, PwC Australia

+61 2 6271 3539

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Contact us

Andrew Parker

Andrew Parker

Partner, PwC Australia

Tel: +61 2 8266 0218

Sung Lee

Sung Lee

Director, PwC Australia

Tel: +61 2 6271 3539

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