Asia Practice

Doing business with Asia and Australia

The Asia Practice provides our clients from the region and Australia easy access to on-the-ground expertise to assist them with market and sector entry, growth strategy, and navigating the complexities of inbound and outbound investment.

PwC Asia Practice  – market entry and growth strategy experts

As leaders in this space, we work closely with our strong global PwC network to support our clients through a suite of professional consultancy services for business practicalities, including:

  • Business consultancy
  • Market insights and analysis
  • Industry insights and analysis
  • Law and regulation
  • Sales and marketing
  • Trade and investment
  • Risk management
  • Tax and accountancy
  • Energy transition

Asia Taskforce will get your business Asia ready

We partner with the Business Council of Australia and Asia Society Australia to advance Australian organisations doing business with Korea, Singapore, Vietnam, China, Japan and other ASEAN states.

Find out more


Asia Taskforce

Meet the Asia Practice team

Contact us to learn about how we use human ingenuity and specialised Asia business services to future-proof your organisation.

China Practice

Cathy Li

Partner, Melbourne, PwC Australia

+61 488 070 833


Ada Lou

Director, Sydney, PwC Australia

+61 403 288 887


Grace Ji

Managing Director, Melbourne, PwC Australia

+61 434 107 598


Japan Practice

Jason Hayes

Japan Business Network Asia Pacific Leader, Partner, Sydney, PwC Australia

+61 407 232 142


Toru Aikawa

Partner, Deals, Sydney, PwC Australia

+61 2 8266 0462


Korea Practice

Paul Yoo

Director, Sydney, PwC Australia

+61 481 184 600


India Practice

Sumanth Prakash

Partner, Assurance, Sydney, PwC Australia

+61 407 246 629


Jasmin Kaur gurdep singh

Partner, Deals; Co-Leader, India Desk, Melbourne, PwC Australia

+61 487 772 177


ASEAN Practice

Sung Lee

Director, Asia Practice, Canberra, PwC Australia

+61 488 113 397


Akuntina Novriani

Director, Melbourne, PwC Australia

+61 439 252 234


Mian Rubiana

Senior Manager, Parramatta, PwC Australia

+61 416 367 466


Follow PwC Australia

Contact us

Sung Lee

Sung Lee

Director, Asia Practice, PwC Australia

Tel: +61 488 113 397