The technology sector, encompassing hardware, software, life sciences, computers, networking and investors that fuel them, profoundly influences our lives.

Though the sector has matured over the past 25 years, technology companies continue to wrestle with business-shaping challenges. Access to capital, faster time to market, and finding and keeping the right talent is more critical than ever. So is managing stakeholder and financial market expectations. And convergence, now a common theme running through all technology companies, brings new and fundamental challenges to industry players.

Technology insight into the current economic climate

Economic uncertainty is growing and the business sector is increasingly reluctant to spend on discretionary costs and is deferring capital expenditure. This is having a knock-on effect in the technology, information, communications and entertainment sectors, with revenue from the advertising sector predicted to fall.

Concurrently, there are a number of distressed businesses in this sector that need to be restructured or demerged. Media assets held in private equity portfolios are also under pressure to maintain revenue in the face of higher funding costs. These forces are prompting collaboration among industry players, with many former competitors now - or soon to be - collaborators.

Who we are

We help technology clients solve business issues and develop long term strategic objectives. We work with your company to help you achieve success and fulfil the promise of great ideas. We deliver industry focused assurance, tax and advisory services with a global perspective, local implementation, in-depth experience, and a forward thinking approach.

As technology companies grow, the issues you face may change, but our ability to add value is something that you can rely upon.

How we can work with you

How we can work with you

  • Cost management in the face of contracting revenues.
  • Cross-platform selling.
  • Leveraging of technology.

Your team at PwC

Please contact a member of our team to find out more:

Rod Dring

Partner, Sydney, PwC Australia

+61 (2) 8266 7865


Manoj Santiago

Partner, Private Clients, Greater Western Sydney, PwC Australia

+61 (2) 8266 4494


Michelle Chiang

Partner, Sydney

+61 2 8266 7575


Questions the technology sector needs to ask

How can staff be properly motivated?
How can technological change benefit the business?
How could regulatory change affect the business?
What collaboration and alliances should be considered to stimulate growth?

PwC understands the issues your business is facing and the questions you need to ask in the current business environment. Contact us today to find out how we can help your business prosper

Technology Challenges

  • Convergence
  • Global expansion
  • Maximising tax concessions and government grants
  • Maximising the value of intellectual property
  • Mergers & acquisitions
  • Outsourcing and offshoring
  • Private equity and IPO funding
  • Revenue recognition
  • Talent management.

Contact us

Manoj Santiago
Partner, Private Clients, PwC Australia
Tel: +61 (2) 8266 4494

Michelle Chiang
Tel: +61 2 8266 7575

Rod Dring
Partner, PwC Australia
Tel: +61 (2) 8266 7865

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