Capture attention and build value in today's multi-speed entertainment & media industry.
Digital transformation is redefining the entertainment & media industry, as consumers demand user-driven experiences. From the big screen to interactive gaming, e-books and e-sports, music streaming to live events, companies must rapidly adapt their business models to ensure they capture the attention - and spending - of the consumer.
To maximise content and distribution strategies, companies need to understand the entertainment and media consumer trends, built on robust industry analysis. Our Entertainment & Media Outlook is the most comprehensive industry forecast in Australia, focusing on trends we've identified across 12 segments. PwC’s E&M Outlook is the report you can trust to deliver expert commentary and findings centred on the shifts in advertising and how consumers are spending their money.
Partner, Head of CMO Advisory, PwC Australia
Tel: +61 2 8266 5327