There needs to be an unprecedented focus on the customer to accelerate growth and meet the needs of citizens against a backdrop of economic, regulatory and rapid technological change. Our PwC Global CEO Survey has found this is one of the greatest challenges facing organisations today. PwC sees this as an opportunity.
Organisations must bring together new capabilities across experience, operations and platforms, uniting whole organisations around the delivery of compelling and profitable brand propositions. We call this customer-led growth.
Through our research and experience in delivering transformation programmes globally, we have identified the essential ingredients to fuel customer-led growth based on redefining the relationships between customers, partners, capability leaders, employees and management.
PwC have brought together market-leading capablity to:
Develop customer-led growth strategy
Create unique and branded experiences for customers and staff
Optimise marketing, sales and service operations for customers and staff
Build technology and analytics solutions to achieve your vision for customers and staff
We bring our people, experience and analytics & technology solutions to accelerate your customer-led growth.
Successfully transforming customer experience requires a focus on the human element - customers and those delivering the service.
In each episode of the Customer-led growth podcast, we talk with leaders across business, government and not-for-profit organisations about their transformation experiences and explore the essential ingredients they rely on to fuel customer-led growth.
St John of God Health Care (SJGHC) sought to transform its patient admissions and specialist relationship management process, as part of a broader business transformation program.
Watch how PwC and Salesforce re-imagined existing processes to help St John of God's redefine patient-centric healthcare and accelerate customer-led growth.
Melbourne Market Authority sought to implement a new CRM, placing the needs of their customers first as part of their broader digital enabled journey
Through Customer-led growth's co-creation, we brought together operations, customers and relationships to design a personalised and enhanced customer experience enabled by the technology of Salesforce.
We work with Australia’s health & aged care organisations as they transform their organisations to put residents, customers, and patients at the centre of their services.
We combine business and strategy, award-winning solutions powered by Salesforce, and our experience in aged care to improve non-clinical services and quality of care control which will enable customer-led growth.
Partner, Marketing, Sales & Service GTM Leader, PwC Australia
Tel: +61 2 8266 6388