Consumer and educational books
Publishers and retailers are looking for new and interesting ways to engage customers and drive transactions.
Australian Entertainment & Media Outlook 2018-2022
Australia's leading industry forecasting report into consumer and advertising spend across 12 segments
PwC's Entertainment & Media Outlook 2018-2022 webcast
Watch the full presentation, or jump to a particular segment through the chapter tool.
Segments
Consumer magazines
New offerings show the sector is targeting more niche audiences and specific lifestyle trends.
Filmed entertainment
The growth of streaming has created shifts in business strategies to find and build new audiences.
Free-to-air television
The TV set is still the most popular screen for watching TV/video content.
Interactive games
Gaming is blurring with mainstream culture.
Internet access
The current explosion of data usage shows no sign of easing.
Internet advertising
To unlock the next phase of growth in the industry, publishers and advertisers will use the ubiquity of data.
Music
The live music market is predicting growth as artists work hard to leverage and monetise fan engagement.
Newspapers
Newspapers have transformed in recent years into multi platform news providers.
Out-of-home
Out-of-home continues to be the fastest growing of the traditional advertising media.
Radio
Radio is forecast to remain a steady performer.
Subscription television
The subscription television market grew in 2018 with more options available for consumers.
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