Consumer and educational books
Publishers and retailers are looking for new and interesting ways to engage customers and drive transactions.
Australian Entertainment & Media Outlook 2018-2022
Australia's leading industry forecasting report into consumer and advertising spend across 12 segments
PwC's Entertainment & Media Outlook 2018-2022 webcast
Watch the full presentation, or jump to a particular segment through the chapter tool.
Segments
Consumer magazines
New offerings show the sector is targeting more niche audiences and specific lifestyle trends.
Filmed entertainment
The growth of streaming has created shifts in business strategies to find and build new audiences.
Free-to-air television
The TV set is still the most popular screen for watching TV/video content.
Interactive games
Gaming is blurring with mainstream culture.
Internet access
The current explosion of data usage shows no sign of easing.
Internet advertising
To unlock the next phase of growth in the industry, publishers and advertisers will use the ubiquity of data.
Music
The live music market is predicting growth as artists work hard to leverage and monetise fan engagement.
Newspapers
Newspapers have transformed in recent years into multi platform news providers.
Out-of-home
Out-of-home continues to be the fastest growing of the traditional advertising media.
Radio
Radio is forecast to remain a steady performer.
Subscription television
The subscription television market grew in 2018 with more options available for consumers.
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Outlook special features
CHOICE’s CluckAR
How did a 68 year old publishing brand create a popular AR free range egg ‘detector’?
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JAXSTA, a global database of official music credits
Giving credit where credit’s due to those who supply the soundtrack to our lives.
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Internet advertising
Success: What if only good quality ad inventory was sold online?
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A plate to call home
How trusted conversations are making podcasting a consumer favourite.
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Other Outlook information
Global Entertainment & Media Outlook 2018-2022
Trending now: convergence, connections and trust
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Australian data table flow chart
A map of segments within the Australian entertainment & media landscape
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Contacts & contributors
The team behind this year's Entertainment & Media Outlook
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Methodology
Research and formula information upon which Outlook is formed.
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