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Australian Entertainment & Media Outlook 2022-2026

Australia's leading industry forecasting report into consumer and advertising spend, macro trends and revenue forecasts for the next five years across how Australians watch, read, listen to, play and access entertainment and media.

This year’s Outlook report will explore the driving factors behind the rapid growth seen in both consumer and advertiser revenues in the sector as Australia emerges from the COVID-19 pandemic.

Despite a period where lockdowns continued to bite, consumers were spending more than ever in 2021, increasing their discretionary spending within the Entertainment and Media sector to levels well above those seen even pre-pandemic. This was coupled with advertisers going all out to capture potential customers, breathing life into a market hit hard in 2020. While there are some potential challenges to consumer and advertiser spending on the horizon, this years' Outlook will explore the innovation happening in the sector and discuss ways industry participants can ride the wave of spending into the future.

Contact us

Laurence Dell

Partner, PwC Australia

Tel: +61 386 032 151

Dan Robins

Director, CMO Advisory, PwC Australia

Tel: +61 439 531 447

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