Despite the hype, the recent collapse of crypto exchange company FTX doesn’t signal the end of cryptocurrency – far from it. But nor was it just “a run on the bank”.
The drop in the crypto market in 2022 has been exasperated by the far-reaching contagion of FTX’s insolvency. In this blog we look at the potential liquidity impact in Australia, as well as the levers and options available for businesses and investors.
2022 sent the cryptocurrency market on a rollercoaster ride, with total market capitalisation dropping from around US$3 Trillion in 2021 to just under US$1 Trillion. Exchanges are facing materially lower trading volumes as interest rates rachet higher as we see tighter availability of capital. Those unable to sustainably manage costs may discover they can’t rely on new capital, and their cash reserves don’t cut it.
Meanwhile, the ‘FTX effect’ will put growing pressure on exchanges to prove their resilience. Exchanges are looking at lower revenues and higher liquidity requirements.
Crypto is no stranger to volatility. But given the size and contagion of FTX’s in the sector, expect clear winners and losers. Trends include:
While we wait to see whether FTX’s liquidity crisis causes a contagion, we’ve developed five no-regrets actions businesses can take:
Plan early to maintain optionality: Crypto moves fast. Plan early so you can act when required, and so you have a wider range of options on the table.
Visibility is key: Pumping cash into crypto businesses during a growth phase is tempting, but challenging conditions right now mean managing your cash and working capital is critical. The upside? Improved visibility of your cash reduces the risk of overreacting to a crisis.
Understand all scenarios and options: Scenario planning is paramount. Look at all available solutions, develop short/medium-term roadmaps, and be positive – without developing a positive bias.
Seek specialist advice: Maximise your impact by seeking advice from those in the know – namely, legal and financial advisors. And engage with financial stakeholders to ensure ongoing support.
Reputation and communication are critical: Finally, trust is everything in crypto. Develop a holistic plan for communicating with stakeholders, regulators, and the media, and proactively manage your reputation. Your actions now – and your customers’ perceptions of these actions – may prove the decider for the future of cryptocurrency.
In short, in the wake of FTX’s failure – amidst the consternation, the accusations, and the recriminations – now’s the time for calm heads and clear thinking.
Clara Cutajar
Partner, Advisory, Global Capital Projects & Infrastructure Leader, PwC Australia
Tel: +61 409 223 037