Creating solutions today for tomorrow’s customer.

A community of solvers powered by tech, we help our clients build deeper connections with their customers and unlock new opportunities through deep insights and bold ideas.

Creating solutions today for tomorrow’s customer.

Today’s customers expect more from organisations — and their voice is stronger than ever. But across Australia, those expectations are constantly and rapidly evolving. As their needs change, so do yours.

We’re helping clients create solutions for tomorrow’s customer, building deeper connections and unlocking new opportunities through deep insights and bold ideas.

With our human-led and tech-powered approach, we understand the rational and emotional factors driving people’s decisions — now and in the future. It’s a revolution of reimagination, that turns customer needs into new opportunities through continuous transformation. 

We bring together a community of solvers, with lived industry experience and leading expertise. The entire breadth of our firm is brought to our solutions and supported by the technology of tomorrow, combining ecosystems and alliances into a uniquely networked approach. 

It’s what allows us to listen, learn and support our clients to achieve something truly transformational — whether it’s developing a market-leading customer acquisition strategy, or driving business growth for B2B organisations. From customers to staff, alliances to shareholders, we take our clients beyond transactions alone. 

That’s The New Equation in Customer Transformation.

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How do businesses attract new customers and keep existing ones happy?

Our Solutions

Customer insight and behaviour

We help you understand what customers want, how they behave, perceive and experience you. 

Our capabilities:
  • Customer research & insights
  • Customer co-design immersions & engagement
  • Voice of the customer and CX measurement
  • Customer analytics

Customer driven strategy

We bridge the gap between insight and execution and define where to focus and how to win, grow and retain customers.

Our capabilities:
  • Customer strategy
  • Customer value proposition design
  • Channel strategy
  • Customer Segmentation

Experience and engagement

We design experiences and customer engagement program that spark connection and growth.

Our capabilities:
  • End-to-end journey and experience design
  • Personalisation and customer engagement technology
  • Experience-led digital transformation
  • Product simplification, product strategy, customer migration


Sales and Service excellence

We help your sales and service channels and teams reach their full potential.

Our capabilities:
  • Sales and marketing excellence
  • Service transformation
  • Customer-centric operating model


Spotlight on our Alliances


Together with Salesforce we bring deep industry knowledge and a human-centered, experience-led approach that enables industry-specific solutions on the Salesforce platform. We deliver meaningful, demonstrable outcomes for your people, your organisation and your customers

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PwC and Guidewire strategically transform businesses and maximise insurance technology investment by providing a seamless strategy. Our cloud, digital and data, as well as core transformation capabilities, deliver improved experiences for  customers, internal staff, agents and brokers, partners and members alike.

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We bring best-in-class strategy together with technology to improve organisational and corporate function performance. Rather than a simple ‘lift and shift’ approach, we take the time to uncover which digital investments are best for your organisation, helping you achieve better ways of working and deliver improved customer outcomes.

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PwC and Oracle recognise the need to tackle complex business challenges. By combining Oracle’s software with PwC’s technical and strategic capabilities, we create accessible, human-focused solutions that span finance transformation, tax transformation, HR transformation and governance, risk and tax and regulatory compliance.

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Amazon Web Services (AWS)

The combination of PwC’s deep industry knowledge and AWS’ cloud engineering expertise provides you with purpose built cloud solutions that enable outstanding, scalable and secure business outcomes.

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As an SAP Platinum Partner, PwC combines expertise in customer business processes and industry needs with SAP’s functional insights, transforming your business and maximising impact for your customers.

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Transformative technologies are able to cross the line between everyday and enterprise-ready. With Google, we’re helping businesses say hello to an innovative future where that line has never been slimmer. 

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How we are partnering with clients

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How St John of God Hospital redefined patient centric care

PwC and Salesforce re-imagined existing processes to solve St John of God's business needs.

Transforming the patient experience at St. John of God healthcare

St John of God Health Care (SJGHC) sought to transform its patient admissions and specialist relationship management process, as part of a broader business transformation program.

Watch how PwC and Salesforce re-imagined existing processes to help St John of God's redefine patient-centric healthcare and create solutions today for tomorrow's customer.

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Transformation powered by Salesforce at Melbourne Markets

Delivering digital transformation powered by Salesforce for Melbourne Market

Melbourne Market Authority sought to implement a new CRM, placing the needs of their customers first as part of their broader digital enabled journey 

Powered by our community of solvers, we brought together operations, customers and relationships to design a personalised and enhanced customer experience enabled by the technology of Salesforce. 




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Contact us

Adam Lai

Adam Lai

Partner Alliance Lead, PwC Australia

Tel: +61 400 435 621

Brian Man

Brian Man

Retail & Consumer Industry Leader, PwC Australia

Barry Trubridge

Barry Trubridge

Partner, Financial Services Industry Leader, PwC Australia

Tel: +61 409 564 548

Brett Fairbank

Brett Fairbank

Partner, Customer Transformation, PwC Australia

Tel: +61 403 020 965

Suji Kanagalingam

Suji Kanagalingam

Melbourne Managing Partner, PwC Australia

Tel: +61 3 8603 5351

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