Accelerated Solutions Labs

Driving Alignment, De-risking, and Rapidly Validating Approaches

Transforming Ideas into Reality

Unlock Your Business Potential with PwC Accelerated Solutions Labs

At PwC, we understand that digital transformation is about more than just technology—it's about achieving tangible business outcomes. Our Accelerated Solutions Labs are designed to help you bridge the gap between business, technology, and builders, enabling you to navigate the complexities of today's data-driven, cloud-powered world with ease.

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The future of retail with GenAI: Adore Beauty works with PwC

How PwC Australia and AWS worked together with Adore Beauty to harness the power of Generative AI and machine learning to provide deeper insights.

How We Help

Our labs are tailored to accelerate your digital and data analytics projects. By engaging in our Accelerated Solutions Labs, you can significantly reduce barriers to adoption, streamline project implementation, and foster a culture of innovation within your organisation.

Our Lab Offerings

AI Ideation Lab
  • Understand the AI Landscape: Gain insights into the current AI trends and technologies.
  • Identify Use Cases: Discover and prioritize high-value AI applications for your business.
  • Mitigate Risks: Learn how to address potential challenges and risks associated with AI implementation.
  • Outcome: Walk away with 1-3 high-priority AI use cases ready for prototype implementation.
AI Tech Lab
  • Build vs. Buy: Make informed decisions on whether to develop custom AI solutions or use existing ones.
  • Deep Dive into AI Models: Understand the capabilities and limitations of various AI tools.
  • Deployment Strategies: Explore different AI architectures and deployment options.
  • Outcome: Gain a clear understanding of the best-fit AI architecture for your organization.
AI Value Lab
  • Hands-On Development: Create a working AI prototype with immediate impact.
  • Rapid Solution Design: Learn to design effective AI solution architectures quickly.
  • Stakeholder Engagement: Demonstrate AI value to key stakeholders.
  • Outcome: Develop a tangible AI solution and a strategic plan for further implementation.

Labs we have delivered

The future of retail with GenAI: Adore Beauty works with PwC and AWS

Challenge:

Adore Beauty, a leading online retailer, faced the challenge of managing extensive data to derive actionable insights. The goal was to enhance product effectiveness and customer resonance through innovative use of Generative AI and Machine Learning.

Solution:

Adore Beauty collaborated with PwC and AWS to leverage generative AI and machine learning technologies. This partnership aimed to uncover deep insights into product performance and customer preferences, thereby enhancing the overall customer experience.

Key Initiatives:

  1. Data-Driven Insights:
    • Challenge: Managing and analyzing vast amounts of data.
    • Solution: Utilized PwC's data and machine learning expertise to transform raw data into actionable insights, making the audience feel included in the process.
  2. Rapid Prototyping:
    • Challenge: Quickly demonstrating the potential of AI technologies.
    • Solution: Employed rapid prototyping techniques to build and iterate through AI models, showcasing the potential of AI and automation technologies.
  3. Enhanced Data Analysis:
    • Challenge: Incorporating unstructured data for comprehensive analysis.
    • Solution: Integrated unstructured data like images and text with structured data in Amazon Redshift. Analyzed this data using Amazon Sagemaker and Amazon Bedrock to create new product attributes.
  4. Predictive Modeling:
    • Challenge: Forecasting product success.
    • Solution: Used Amazon Sagemaker Canvas for predictive modeling and "What if?" analysis to forecast product success based on new attributes.
  5. Expansion of Product Data Range:
    • Challenge: Generating additional product characteristics.
    • Solution: Leveraged generative AI to expand the range of product data available for machine learning processes, creating additional product characteristics.

Outcome:

The collaboration resulted in significant enhancements in product insights and customer experiences. Adore Beauty successfully demonstrated the potential of AI and automation technologies, leading to improved data analysis and predictive modeling capabilities. The project highlighted the importance of combining business knowledge, technical expertise, and advanced AI tools to drive innovation.

Transforming Insurance with PwC's Accelerated Solutions Labs

Background:

An insurance company faced challenges in leveraging their vast data to enhance customer experience and streamline operations. They needed a solution to rapidly prototype and implement data-driven strategies.

Challenge:

The company struggled with converting data insights into actionable solutions, leading to inefficiencies and missed opportunities in customer engagement.

Solution:

PwC's Accelerated Solutions Labs partnered with the company using the Design Lab approach. This involved a deep dive into their business use case and current state architecture to assess feasibility and design a target solution.

Process:

  • Collaboration: Engaged stakeholders from various departments to foster a culture of innovation and cross-functional collaboration.
  • Prototyping: Rapidly tested and refined solutions to ensure alignment with business goals and customer needs.
  • Active Learning: Participants gained hands-on experience with new platforms, enhancing adoption and sustainability.

Results:

  • De-risked Delivery: Iterative testing reduced risks and ensured high-quality outcomes.
  • Time Savings: The immersive lab environment quickly identified hurdles, leading to faster implementation.
  • Proven Concepts: Successfully demonstrated the feasibility and value of new data-driven strategies.

Impact:

The insurance company achieved a seamless digital transformation, improving customer satisfaction and operational efficiency. The collaboration fostered a culture of continuous innovation, positioning the company for future success.

Enhancing Telecom Services with PwC's Accelerated Solutions Labs

Background:

A large telecommunications provider aimed to improve network efficiency and customer service by leveraging advanced data analytics. They needed a strategy to quickly prototype and implement innovative solutions.

Challenge:

The company faced difficulties in transforming data insights into practical applications, resulting in service delays and customer dissatisfaction.

Solution:

PwC's Accelerated Solutions Labs collaborated with the telecom company using the Build Lab approach. This joint engineering engagement developed a working prototype of data analytics solutions.

Process:

  • Collaboration: Engaged cross-functional teams to drive innovation and ensure alignment with business goals.
  • Prototyping: Rapidly tested and refined solutions to enhance network performance and customer experience.
  • Active Learning: Team members gained expertise in new technologies, improving solution adoption and sustainability.

Results:

  • De-risked Delivery: Iterative development reduced risks and ensured high-quality outcomes.
  • Time Savings: The focused lab environment quickly identified and addressed potential challenges.
  • Proven Concepts: Successfully validated the feasibility and value of new data-driven strategies.

Impact:

The telecommunications provider achieved significant improvements in network efficiency and customer satisfaction. The partnership fostered a culture of continuous innovation, positioning the company for long-term success.

Contact Us
Jahanzeb Azim

Jahanzeb Azim

Partner, Generative AI Advisory Lead, PwC Australia

Nicholas Tait

Nicholas Tait

Director, PwC Australia

Murad Khan

Murad Khan

Partner, Advisory, PwC Australia

Sarwan Gul

Sarwan Gul

Director, Data & AI, PwC Australia

Maxine Wee

Maxine Wee

Director, Data & AI, PwC Australia