PwC Australia launches AI assurance offering to guide confident AI adoption

• New service provides independent AI assurance for Australian businesses. 

• Helps businesses navigate AI adoption responsibly and gain peace of mind amid evolving regulatory demands and technological advancement. 

AUSTRALIA – PwC Australia has today launched a new offering to help businesses navigate AI adoption efficiently and gain peace of mind amid evolving regulatory demands. 

PwC’s Assurance for AI service is designed to help organisations facing uncertainty about their AI use gain confidence and insight into responsible AI deployment practices. 

With 84 per cent of knowledge workers currently using AI daily, businesses are under intense pressure to adopt this new technology while maintaining compliant. In addition, PwC research has found that trusted AI has the potential to boost economic output in the Asia Pacific region by 14.7 per cent over the next decade.  

To help businesses prepare for this rapid change and capture this value, PwC is ramping up its responsible AI capabilities to deliver a robust, independent assurance service to Australian businesses. 

PwC Australia’s Assurance Leader, Sue Horlin, said: "With AI adoption accelerating, boards, regulators, customers and the public are rightly concerned about oversight and accountability. Assurance for AI provides an essential layer of confidence, affirming that systems are robust and aligned with industry and regulatory standards." 

PwC’s Assurance for AI team will help organisations to:  

• Gain independent perspective on the integrity, robustness and fairness of their AI systems; 

• Assess governance frameworks and control environments; 

• Evaluate data sourcing and related management practices to address risks of bias, drift and other risks; 

• Assess the design and effectiveness of their own monitoring and testing procedures; 

• Provide users with tested insights to support outcome explainability and interpretability; and  

• Receive insights into how company procedures compare to leading practices and emerging standards and regulations. 

PwC Australia’s Digital and AI Trust leader, Nicola Costello, said: “The offering marks the next evolution of assurance services, and the Australian team will advance the way organisations build transparency and trust in their AI systems. We are proud to be industry leaders in this important and rapidly changing area for businesses.” 

The dedicated team will work alongside PwC’s global cohort of deep-sector experts. 

Learn more about Assurance for AI here.