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The marketing environment has changed more in the last five years than it has in the last 50. The rapid rise of digital, the changing role for traditional channels and a more connected and informed consumer means brands are in a state of constant evolution. At the same time, the media landscape has become more complicated at the cost of transparency, making it more difficult for companies and their Chief Marketing Officers (CMOs) to ensure they are getting the most of their brand and marketing investment.
PwC’s CMO Advisory works with boards and c-suite executives to solve this important problem by driving greater transparency, accountability, value and creativity through delivering four key outcomes:
We have a leadership team of career brand and marketing professional who are passionate about brand and marketing strategy, creative excellence and media efficacy. We understand the industry, the changing landscape and we bring the analytical strength and rigour of the PwC network to our client engagements.
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PwC Australia's CMO Advisory: Working with marketers to drive growth, increase impact and reduce waste.
General enquiries, PwC Australia
Tel: +61 2 8266 0000