We help companies drive consistent growth through strategic, accountable & bold marketing.
The marketing environment has changed more in the last five years than it has in the last 50. The rapid rise of digital, the changing role for traditional channels and a more connected and informed consumer means brands are in a state of constant evolution. At the same time, the media landscape has become more complicated at the cost of transparency, making it more difficult for companies and their Chief Marketing Officers (CMOs) to ensure they are getting the most of their brand and marketing investment.
PwC’s CMO Advisory works with boards and c-suite executives to solve this important problem by driving greater transparency, accountability, value and creativity through delivering four key outcomes:
We have a leadership team of career brand and marketing professional who are passionate about brand and marketing strategy, creative excellence and media efficacy. We understand the industry, the changing landscape and we bring the analytical strength and rigour of the PwC network to our client engagements.
We are focused on creating clear and consistent alignment between organisational goals and the brand, marketing, media and communications strategy for the organisation. Informed by data and in-depth research, we believe a sound strategic foundation is the key to any long term growth.
Creating the right marketing structure and operational approach are fundamental for the future success of any marketing function. All too often we see marketing departments that have evolved by default versus by design. We work with our clients to create marketing team structures and operating principles that deliver the best outcome for the marketing function and organisation now and into the future.
Maximising the efficacy and efficiency of every marketing dollar is critical for all organisations. Understanding where and how that money is best allocated is critical, particularly at a time where digital and programmatic activity claim such a high proportion of media budgets and lower cost and higher impact marketing opportunities exit across the value chain.
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