Few would argue that Asia is an economic powerhouse and growing fast. But many Australian businesses have struggled to turn this opportunity into successful growth.
We surveyed over 1,000 Australian business leaders to understand the extent of their involvement in Asia, and what, if anything, was holding them back.
Our research found:
These results clearly show that Australian business is a long way from the level of engagement, investment and commitment needed to secure a long-term share of the region’s growth.
Despite the challenges it is certainly possible to succeed in Asia.
Asia is – and will continue to be – an important source of growth. The opportunity for Australian businesses to get a substantial foothold in Asia is passing us by and we need to act now.
This may well be our last chance.
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