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Promoting reconciliation

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Promoting reconciliation

It has been three years since we launched our joint Elevate Reconciliation Action Plan (RAP) between PwC and PwC’s Indigenous Consulting (PIC), and we’re excited to share our progress with you.  

As we enter the fourth year of our Elevate RAP, the global pandemic continues to impact our way of doing business and engaging with First Nations communities. We recognise the disproportionate impact that COVID has had on First Nations communities and we continue to emphasise our commitment to working safely in the community including on The Constellation project, through our project with the Narrunga Nations and Point Pearce communities, and supporting local community organisations such as Southern Cultural Immersion with achieving their outcomes in community. Due to our employment targets not being on track, we have taken steps to accelerate our efforts to increase the hiring of more First Nations peoples within PwC and PIC. Due to ongoing COVID disruption in 2021, we pivoted to national virtual events, which enabled us to achieve a greater audience and reach in our organisation. We continue to review our governance and working group structures, to ensure it remains relevant, aligned to our organisational ways of working, and that it enables us to focus on impact and outcomes for transforming our organisation and for First Nations people and communities.

“Our Reconciliation Action Plan (RAP) is key to our commitment to support real change in the lives of First Nations people – a commitment that is central to our firm's values and purpose. We have just completed year three of our four-year Elevate RAP, and are proud of the progress we've made during what was another year of COVID disruption and challenges.”

Tom Seymour, CEO PwC

We’d like to extend our heartfelt thanks to everyone who has contributed to our firm’s reconciliation efforts over the last year. Our success has largely been due to our ability to unlock the potential and passion of our people, while ensuring that our approach is informed by, inclusive of, and where appropriate led by Aboriginal and Torres Strait Islander voices.  

We have many milestones to celebrate including: 

  • We launched our additional cultural awareness training module and had 76% of our staff complete it.
  • We have hired two new First Nations team members to lead our joint PwC and PIC First Nations employment and retention strategy.
  • PIC, Revolent Group and Salesforce, have established an Indigenous Tech Academy, which aims to increase the representation of First Nations people in the technology industry. 
  • We are working with the Narrunga Nations and Point Pearce communities to conduct a project feasibility for the building of an elder village on country.
  • Our staff engagement remained strong and grew in 2021 with record numbers at our National Reconciliation Week and Indigenous Business Month events. 


The PwC & Murra Boost Initiative

The PwC & Murra Boost Initiative is a partnership between PwC and the Murra Alumni of the Melbourne Business School, whereby we provide $30,000 in skills and expertise to support a winning Indigenous Business to support a specific issue that will allow for future growth.

PwC and the Melbourne Business School announced that Cedrent Enterprises have won the 2021 PwC MURRA Boost Initiative, which aims to strengthen Indigenous-led businesses and build capacity for future growth. 

Cedrent Enterprises is a vehicle hire company with commercial utes, trucks, vans, buses, 4WD and passenger cars for hire in Adelaide, Alice Springs, Darwin Airport and City and a number of other locations.

April Lawrie, Director, Far West Coast Investment says "“Cedrent Enterprises, with the help of the Far West Coast Aboriginal Corporation and Far West Coast Investments has empowered the Indigenous economy by growing our Enterprise Rent-A-Car franchise throughout Australia, helping us to involve more Aboriginal communities and help us provide more opportunities for our mob. The profits generated from the franchise also go towards helping our Far West Coast youth with education programs and scholarships to help grow our future leaders.”

PwC Chief Executive, Tom Seymour says "PwC is extremely pleased to continue our support for Indigenous Business Month through the MURRA Boost Initiative. We have been privileged to work with many great Indigenous businesses over the 6 years of this award - and see them thrive and grow. “The quality of the applicants this year was extremely high - and this continues to demonstrate the growth and diversity of Indigenous businesses and their ambitions to grow and have a significant impact.”

PwC MURRA Boost initiative winner, Cedrent Enterprises will receive $30,000 in kind support from a specialist PwC team to help strengthen their business practices and build capacity for future growth.

GWS Engineering and Construction is the winner of the PwC Murra Boost award for 2020.  GWS Engineering is an Indigenous steel fabrication and supply company with completed projects at universities and railway stations. 

“GWS Engineering and Construction is a fabrication and engineering company that supplies tier 1 clients in the transport infrastructure environment. Winning 2020 PwC Murra Boost award was a highlight for our company and the recognition inspires passion in further innovation and drive to inspire First Nations businesses across the Nation”, said Ashley Rayner, CEO of GWS.

The PwC Murra Boost initiative in partnership with the Melbourne Business School, celebrates and promotes Indigenous business. GWS Engineering and Construction will receive $30,000 of specialist services from PwC, to support their future growth.

The theme of the 2020 Indigenous Business Month; Invigorate, Build, Maintain was a practical call to action to keep the Indigenous business sector strong and to encourage, motivate and sustain the Indigenous business sector in the face of the challenges of 2020.

BlackCard, a leading national cultural capability training provider, was one of two winners of the 2019 PwC & Murra Boost initiative, receiving skills development and expertise valued at $30,000.

“Working with PwC has created opportunities for us to scale and increase our impact both quickly and sustainably, developing our resilience as a business that has set us up so well for these unusual times under COVID.  The mentoring and business development to ensure BlackCard was able to pivot our business model to a digital environment was of great value to the BlackCard, authenticity and skills of the PwC team was absolutely amazing.  I have no doubt that these relationships will continue for even longer than the project itself,” said Mundanara Bayles, Co-Founder and Managing Director of BlackCard.

BlackCard’s approach is based on a cultural competency course developed by Lilla Watson and Mary Graham, Aboriginal Elders and Educators and long-time course developers and lecturers for the University of Queensland. The founders of the BlackCard have developed and taught core university subjects such as “Aboriginal Perspectives” and “Aboriginal Approaches to Knowledge” both at an undergraduate and post-graduate level since the 1970’s.

The demand for their knowledge and expertise as educators has grown beyond the university sector to the broader business and community sectors. This led the founders to develop the BlackCard. The BlackCard builds cultural competency to work effectively with members of the Aboriginal community. BlackCard’s approach requires strengthening ethical behaviour enabling all people to understand and undertake respectful relationships with each other using Aboriginal Terms of Reference.

The Boost Initiative, founded by PwC Australia and the MURRA Alumni, is designed to help strengthen business practices and build capacity within an Aboriginal and/or Torres Strait Islander organisation.

Working with PwC, BlackCard developed a strategy and implementation plan to translate the introductory model of their existing facilitator-led cultural competency training to a self-paced online course, allowing them to scale their offering and reach far more people.


Kakadu Tiny Tots is a wholly First Nations owned company that creates authentic Aboriginal clothing, accessories and artwork. Kakadu is one of two winners of the PwC & MURRA Boost Initiative in 2019, receiving skills development and expertise valued at $30,000.

“I truly love the Gheorja, Damien and Kylie PwC / Kakadu Team. The time that we have spent on my brand’s DNA has been remarkable. Pivoting to reflect and capture my customer segment is so exciting. I can’t wait to relaunch as KAKADU, the eco-friendly gift hamper site.” said owner Kylie-Lee Bradford. 

The company was founded to provide Australia with quality Aboriginal-based children’s clothing, that showcase and acknowledge the talents of the Aboriginal people of Australia. All Kakadu designs are uniquely handcrafted and originate from First Nations communities in the Northern Territory.

Since establishing, Kylie-Lee has expanded the product range from baby clothing to wellness and food products that are recognised globally for their quality and authenticity. 

The Boost Initiative, founded by PwC Australia and the MURRA Alumni, is designed to help strengthen business practices and build capacity within an Aboriginal and/or Torres Strait Islander business.

Working with PwC, Kakadu Tiny Tots has undergone a major strategic shift from focusing on products that attract domestic and international tourists, to a range of gift sets that authentically bring a bit of Kakadu to the rest of Australia and overseas. 

Kakadu Tiny Tots has completed a brand refresh and is currently in the process of setting the strategic plan for growth over the next three years. The plan will improve strategic positioning, sharpen focus on key products that align with the company brand and strengthen internal operations to enable Kakadu to grow sustainably and give back to the Aboriginal communities in the Northern Territory.


Marrawah Law, an Indigenous owned legal practice is the 2018 winner of the PwC & MURRA Boost Initiative, receiving skills and expertise valued at $30,000.

Marrawah Law is a multi-award winning legal practice formed in July 2018, Marrawah Law represents the combined strengths of three firms with over 75 years’ experience in the practice of law for government, corporate and Aboriginal and Torres Strait Islander clients. Their expertise in the areas of native title and cultural heritage law are recognised nationally. The Firm is home to five lawyers and three administrative staff across two offices in Cairns and Brisbane.

"We are very excited to win this year’s PwC & MURRA Boost Initiative and look forward to working with PwC. It’s a fantastic opportunity for us to reach our goals of increasing market share and social media engagement", said Principal Solicitor Leah Cameron.

"On behalf of PwC, I would like to congratulate Leah Cameron at Marrawah Law for winning the PwC & MURRA Boost initiative. PwC and PwC’s Indigenous Consulting are thrilled to help grow and strengthen Marrawah Law business practices and contribute to their future success.” Kim Cheater, PwC National Reconciliation Governance Group Co-Chair.

Established in 2002, Naturecall Environmental is a one hundred percent Aboriginal owned business founded by Managing Director and Muruwari man, Steven Noy. Naturecall Environmental is committed to environmental sustainability, business growth of Indigenous owned companies and Aboriginal education and employment opportunities for Indigenous youth.

"Naturecall Environmental are thrilled to win this year’s PwC & MURRA Boost Initiative. Being given this opportunity to work with PwC will allow Naturecall to take our commitment to social responsibility and Indigenous engagement to the next level and this is something we are very excited about.” Steven Noy, Managing Director at Naturecall Environmental.

"On behalf of PwC, I would like to thank the organisations that applied for the PwC & Murra Boost Initiative this year and congratulate Steven Noy and the team at Naturecall Environment. This is a fantastic opportunity for PwC and PwC’s Indigenous Consulting to help grow their capability and contribute to their future success.” Kim Cheater, PwC National Reconciliation Governance Group Co-Chair.

Contact us

Janette O'Neill

Janette O'Neill

Partner, Chief Sustainability Officer, PwC Australia

Daniella Dickson

Daniella Dickson

Director, Diversity and Inclusion, PwC Australia

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