AI’s biggest questions, answered

Intelligence Unbound

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PwC x TED partnership

AI already touches many aspects of life, science, art and business. But where will this powerful technology take us next? What opportunities will open up as we fully harness the potential of boundless intelligence? And what challenges will we need to overcome?

Together, PwC and TED are asking some of AI's biggest questions – and unlocking answers to the future - turning AI theory into real-world practice. 

Video 05/06/25

TED | PwC Intelligence Unbound

AI already touches many aspects of life, science, art and business. But where will this powerful technology take us next? What opportunities will open up as we fully harness the potential of boundless intelligence? And what challenges will we need to overcome? Together, PwC and TED are asking some of today’s most critical questions – and unlocking answers to the future, to show how AI theory can become real-world practice. Generating limitless value for all.

1:12
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Scott Liken's headshot

Scott Likens,
Global Chief AI Engineer, Principal,
PwC US

“Brace for impact: PwC and TED, a dynamic duo, are redefining the future. The game changes now.”

Turning AI theory into real-world practice

Video

How can AI amplify creativity?

In an era of content abundance, how can AI serve as a catalyst for creativity, pushing the limits of artistic and innovative expression? In this film, we follow award-winning creative engineer, music producer, and entrepreneur Manon Dave, as he leverages the transformative capabilities of AI to create groundbreaking experiences across diverse sectors and industries.

4:55
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How can AI amplify creativity?

Manon Dave, an award-winning creative engineer and music producer, discusses how AI is being used to create unique and innovative experiences.

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Video

How can AI detect cancer earlier?

Health tech pioneer, Neil Daly is revolutionising dermatology with AI, empowering teams to detect cancer faster and improve patient outcomes.

5:01
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How can AI detect skin cancer earlier?

Health tech pioneer, Neil Daly is revolutionising dermatology with AI, empowering teams to detect cancer faster and improve patient outcomes.

How can AI personalise learning?

Educational innovator Amanda Slavin shares her mission to empower students to take control of their education through highly personalised learning experiences.

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Video 05/06/25

How can AI accelerate human potential?

As technology continues to evolve, how can educators harness AI to personalise education and foster lifelong learning habits? In this TED x PwC film, we follow educational innovator Amanda Slavin on her mission to empower students to take charge of their learning journey. By offering highly personalised experiences, her platform cultivates essential skills such as creativity, critical thinking, and collaboration—equipping students to excel in an interconnected world.

5:07
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Video 04/04/25

How can AI scale for good?

Hear more from the film's contibutors

8:07
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How can AI help solve water scarcity?

Jairo Trad, CEO and Co-Founder of Kilimo, on harnessing AI to address one of the world's largest challenges: water scarcity.

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Meet the people answering the big questions

Scott Likens

Scott Likens

Global Chief AI Engineer, Principal, PwC United States

With more than 30 years of emerging technology experience, Scott has helped clients transform their customer experience and enhance their digital operations across all aspects of their business.

Joe Atkinson

Joe Atkinson

Global Chief AI Officer for the PwC Network of Firms, PwC United States

Joe helps our firm and our clients navigate today’s rapid pace of tech transformation. Harnessing the power of our workforce, we create digital solutions that address our clients’ biggest challenges and deliver measurable business results.

Nicki Wakefield

Nicki Wakefield

Global Clients and Industries Leader, PwC United Kingdom

Nicki blends her unique background in economics and psychology to help leaders drive sustainable business outcomes that are human-led and tech-powered.

Gayan Benedict

Gayan Benedict

Partner, AI Leader, PwC Australia

Gayan drives transformation and business value by harnessing emerging technologies.

Nicola Costello

Nicola Costello

Partner, Digital and AI Trust Leader, PwC Australia

Nicola helps our clients manage risk and drive strategic outcomes by strengthening technology and operational controls. She specialises in digital trust, cybersecurity, data governance, and regulatory compliance.

Jahanzeb Azim

Jahanzeb Azim

Partner, AI Leader, PwC Australia

Jahanzeb helps our clients harness the power of emerging technologies to drive innovation and transformation. He is focused on delivering cloud-enabled, analytics-infused solutions that turn complex data into strategic advantage.

Tom Pagram

Tom Pagram

Partner, AI Leader and Global AI Factory Leader, PwC Australia

Tom leads PwC Australia’s AI transformation and is the Global Lead for PwC’s AI Factory. He helps our clients design and scale AI systems that deliver trusted, real-world impact, driving innovation through a global team of AI experts.

Amy Lomas

Amy Lomas

Partner, Advisory and Chief Economist, PwC Australia

Amy is PwC Australia’s Chief Economist, advising clients on energy transition, infrastructure and economic policy. With 20 years’ experience across government and consulting, she brings deep expertise in shaping policy and delivering insight on Australia’s most pressing economic challenges.

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Scale AI for your business

Events

How can you grow alongside AI — and make it work for you?

Learning how to use AI at work feels like new territory — so how do you become comfortable with this technology and use it to your benefit? In this LinkedIn Live conversation, PwC’s Responsible AI R&D lead Ilana Golbin joins TED Curator Whitney Pennington Rodgers to break down the rise of “agentic” AI — and discuss how to responsibly and successfully engage with these systems in your day-to-day.

How do you stay ahead as AI evolves?

The way we work is changing like never before – so how can you stay ahead? In this LinkedIn Live conversation, PwC’s Global Chief AI Engineer Scott Likens sits down with TED Curator Chee Pearlman to explore the rapid transformation driven by AI that’s happening right now – plus tips to help you implement new tools and new mindsets for an increasingly automated world.

AI is gaining power at an astonishing pace, prompting a question that's both alarming and illuminating: what are humans for? At TED2025, they’ll convene AI thought leaders to discuss how AI can accelerate human potential in the years ahead.  

We joined forces with TED Conferences to address AI’s biggest questions, highlights from PwC included a spotlight session featuring Joe Atkinson, PwC’s Global Chief AI Officer on the global impact of AI and how scaling AI can transform the world. Furthermore, TED X PwC presented an exclusive AI Hideaway designed by Apolinario Passos. This space showcased AI installations and hosted special guests.

Video

LinkedIn Live | May 22, 2025

30:57
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LinkedIn Live | June 9, 2025

33:15
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