Win the transaction and trigger transformation

Transact to Transform: Leveraging M&A for Holistic, Accelerated Change

Transact to transform hero
  • August 11, 2025

Traditional due diligence is evolving fast. In compressed markets, the winning strategies are those built on future-state thinking, scenario planning and the agility to act at pace.

Deals that create lasting value

In 2025’s dynamic market, the leaders redefining value are building resilience and shaping the future. They’re embedding optionality into every deal, designing multiple future-state pathways, testing assumptions in real time, and moving with clarity and agility. By taking a sharper view of the portfolio, leaders can identify divisions which will create greater value independently, and strategic shifts which unlock higher overall valuations. As transformation-led strategies replace traditional due diligence, M&A is emerging as a catalyst for reinvention, helping businesses pivot faster, inspire investors, and set the pace in a market defined by constant change.

As revealed in the 2025 28th Annual Global CEO Survey, some leaders are taking bold steps in the face of a market characterised by complexity, acceleration and constant reinvention. Globally, value creation is shifting from traditional industry models to interconnected value chains centered on human needs (see Value in Motion).

Compressed deal cycles, rising costs and technologies like Generative AI are reshaping business fundamentals, narrowing the window to realise value while creating openings for those ready to move.

Mid-market activity remains robust as private equity firms hunt for simplification and synergy under cost pressures, while corporates race to acquire tech capabilities where buying beats building. Market dislocation is also forcing PE players to revisit mid-cycle assumptions and reposition assets. With nearly six in ten Australian CEOs planning acquisitions in the next three years, there is a clear opportunity for agile, future-focused businesses.

Recent activity shows how pre-deal carve-out planning can transform outcomes. By rapidly standing up governance, technology and delivery frameworks, businesses create standalone divisions at speed. Post-deal, this unlocks operational independence, accelerates value creation and builds investor confidence while de-risking the transaction.

Whether you’re divesting, streamlining, acquiring or rethinking your portfolio, investors are ready to engage, if and when you demonstrate clarity of strategy and embed transformation in every transaction.

Preparing for the right buyer, before they arrive

In a market focused on future value, traditional due diligence, focused on today’s financials and operations, is no longer enough. Investors want a clear line of sight to what comes next, creating an urgent need for transformation. With AUD $11.1 trillion in global value in motion in 2025 (Value in Motion), readiness means defining credible future-state scenarios and embedding transformation into every transaction.

The question isn’t: “Are we ready?” It’s: “Are we ready to capitalise on the transformation this transaction enables us to do?”

Rethinking deal readiness

Due diligence provides a road map to growth, offering insights and analysis of the starting point. Today, real deal readiness means clarity on future-state scenarios, value levers and transformation pathways. This requires thinking outside the present state, to identify potential carve-outs where careful divestment can release trapped value and create headroom for accelerated growth. Building these insights into the transaction strategy early helps organisations move with confidence and speed.

Data remains the cornerstone of deal preparedness. But investors are more aware than ever that deals fail not because the numbers were wrong, but because the role people play in transformation and value creation was overlooked or undercooked. Growth strategy is no longer purely technical or financial, it must be framed in terms of leadership strength and organisational readiness.

Momentum through integration

Organisations that attract transformative investors understand the deal is a launchpad for reinvention. The most compelling propositions in today’s market are built around evolution, not preservation. This is a fundamental mindset shift, from simply managing risk to actively unlocking growth.

Momentum is often lost when the transaction and transformation are treated as separate efforts, while large scale companies like Apple and Amazon have succeeded by integrating transformation into their core strategies, enabling them to move seamlessly into new domains of growth. A fully integrated approach, where deal teams and transformation leads work in lockstep, is essential to maintain pace and deliver value quickly.

What comes next:

  • Define your future-state, not your current circumstance
  • Build carve-out strategies that position for growth
  • Prepare for the transaction by articulating the transformation
  • Demonstrate leadership alignment and cultural readiness
  • Pre-empt the difficult questions to demonstrate readiness with confidence

“What gives clients confidence is knowing they’ve already modelled the next three moves. It’s not about predicting the future, it’s about being ready to shape it.”

James Scanlan

Keep scanning, move fast and stay ready

In 2025, speed combined with strategic optionality is the edge that drives growth and attracts the right investors. Building capacity for ongoing change through multiple future-state models, grounded in scenario analysis, creates agility and strengthens value delivery when assumptions shift.

One proven approach is to design scenario-led transactions that frame decisions around these future-state options, creating flexibility in execution and strengthening value delivery when markets shift.

Compressed deal cycles have become the norm. Rapid response is critical, requiring cross-functional teams that can develop and validate hypotheses quickly, stress-test transformation strategies and prioritise levers for activation. This kind of rapid activation support enables organisations to respond in real time and embeds agility within the deal strategy itself.

The most critical work is often the least visible: aligning on the future-state vision, testing the operating model that supports it, and embedding execution into the transaction from the outset. A compelling valuation means little without a credible plan to create value beyond the deal. Our approach integrates transformation planning early, ensuring alignment between strategy, execution capacity and value realisation.

Execution without compromise

Deals often fail when execution gaps emerge. Absentee leadership, shallow integration planning and poor cultural alignment remain consistent failure points. One way to address this is by forming a single, integrated team across transaction and transformation. We work with businesses to ensure capability, continuity and cultural clarity.

A strong Project Management Office, digital readiness and a workforce prepared to engage are further signals of success. The most effective responses align ambition with execution. To support this, we apply an integrated commercial and operational lens, ensuring that future-state modelling is grounded in practical delivery constraints. This results in the infrastructure required to deliver transformation at pace.

As market conditions shift, the ability to adapt is a powerful tool to drive successful outcomes. As revealed in the 2025 28th Annual Global CEO Survey this shift is well underway. Globally, 63% of those surveyed have taken at least one significant action towards business model reinvention. For Australia’s leaders, this is a rare chance to leap ahead. Those who move decisively now will shape the next wave of market leadership. We help you seize this moment, challenge assumptions, recalibrate mid-cycle, and unlock value where others see only disruption. These are the foundations of modern value creation in a market where the most successful plans are designed to evolve.

Approaches that work:

  • Scenario-led transaction design
  • Embedding transformation early
  • Rapid activation support
  • Integrated commercial and operational lens
  • Trusted challenge and recalibration

One Team. One Truth. One Timeline.

In 2025, deal strategy is about shaping the future through flawless execution. Success demands a bold, actionable blueprint: one that unites people, purpose, roadmap and results from the start. The strongest transformations begin early, embrace agility and optionality, and are powered by an integrated team that stays with you from strategy through to scale. This is how we help you seize value at speed and deliver outcomes that last. 

When transformation is embedded from the outset, future-state planning becomes action. Businesses pivot smarter, move faster and unlock value sooner. Aligning strategy, execution and culture from day one doesn’t just prepare you for change, it positions you to lead it.

Start before the signature

Every deal has the potential to be a catalyst for transformation, not just a transaction. Build future-state options into your diligence, and have a value creation plan ready to deploy from day one. The challenge is to define a credible future-state ambition and transformation roadmap during pre-deal planning, so you’re executing the moment the ink is dry.

One strategy, one team

Seamless handovers are the starters gun for the formation of a single, integrated team spanning deals, strategy, operations and people, to ensure your rationale, roadmap and delivery stay connected end to end. When these elements come together, you move seamlessly from hypothesis to delivery with clarity, speed and alignment, unlocking valuations far beyond initial expectations.

Unlock growth through carve-outs

Spotlight non-core assets early, and carve-out strategies that sharpen focus and unlock trapped value. Standalone divisions must stabilise fast, achieve operational independence and accelerate growth. This drives future valuations through cleaner transitions, reduced separation risk and stronger execution post-acquisition: Leaders that divest with confidence, are seen to be freeing capital to reinvest in high-growth priorities.

Use data that drives action

Today’s deals require more than financial insight. Combining people, operational and cultural data helps organisations test assumptions early, uncover hidden risks, and prepare leaders and teams to deliver value, not just report it.

Model for multiple futures

Don’t plan for one scenario. Build optionality into your operating model and technology stack so you can pivot confidently as markets shift. This approach sustains deal momentum and builds resilience, particularly when mid-cycle recalibration is needed.

Prioritise people

Culture is not a post-deal clean-up exercise, it’s a core driver of transformation. Align purpose, capability, motivation and communication early to reduce resistance, accelerate change and unlock long-term value creation.

Deliver value, with velocity

Speed matters, but only when it is connected to sustainable outcomes. Rapid Value Delivery tools help surface and activate the right levers early while keeping them aligned to long-term strategy. Early wins reinforce confidence and create a platform for ongoing success.

M&A Outlook 2025

Driving Value in a Dynamic Market

Contact us

Kushal Chadha

Kushal Chadha

Deals Leader, PwC Australia

James Scanlan

James Scanlan

Partner, Advisory, Deals Strategy & Operations, PwC Australia

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