PwC is proud to support Customer Experience & Insight (CXI) research group at Swinburne University. The CXI ExChange Omnibus is a quarterly study of consumer experience and behaviour, based on an online survey of 500 Australian shoppers. We present some of the key findings.
Quarter 1, 2019
In the past twelve months, more than one quarter of surveyed shoppers have used or purchased secondhand clothing. In the same period, only 2 per cent of consumers have rented an item of clothing. It appears that consumers are finding it easier to embrace and access secondhand clothing compared to renting clothing. We expect this to change, particularly with Gen Z and Millenials who crave the newness that a sophisticated, scaled rental clothing platform can deliver.
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