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PwC’s Next Rich

The Next Rich. Those who live a richer life.

So, what does it mean to be truly rich? It all depends on how you calculate it.

PwC is helping a whole new generation of rich, the Next Rich, those who are redefining what wealth means to them. Age, gender or history doesn’t define them, simply a belief that the true status symbol in life is happiness.

Where a new balance sheet, that’s more than just numbers, defines the bottom line.

The Next Rich. Those who live a richer life.

AFR & PwC’s Private Clients Aspire Awards recognise the best of Australia’s private and family businesses, highlighting outstanding achievements across a range of categories.

Read more about AFR and PwC’s Private Clients Aspire Awards.

Related content to help you live a richer life:

Family advisory services

Family-owned businesses face unique challenges but also have unique strengths. Often too much emphasis is placed on business matters at the expense of family issues.

Can we redefine wealth away from the balance sheet to a more balanced life, a healthier family dynamic?

Private business advisory services

You might have been in business for a number of years and are looking at your next steps. Or maybe you've made your wealth and want to know how you can grow and preserve it – leaving a legacy for the next generation.

Personal advisory services

By understanding your vision for the future, we work with you to develop a plan that is right for you.

  • Managing wealth successfully can sometimes be as difficult as creating it in the first place. We can help you define a new way
  • Regardless of your stage in life, our integrated approach to personal tax planning will help you take charge of your future
  • Superannuation should form a key part of your overall wealth creation strategy as it provides a means to efficiently manage your investments over your lifetime. Are you getting the right advice to protect and enhance one of your most significant assets?



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Contact us

Martina Crowley

PwC | Private | National Leader, PwC Australia

Tel: +61 (3) 8603 1450