Full Name: Angela Greer (Ange)
Current Role: Founder
Current Organisation: Coaching to Thrive
Last Role at PwC: Business Development Capabilities Leader, Exec Coach & Mental Health First Aider
Time at PwC: 2014 - 2023
What’s your fondest memory from your time at PwC?
One of my fondest memories was being selected for a Global Development Program that took me to Zurich and to New York city, to meet with, and work with a global cohort of PwC peers and leaders. It was during this experience that I discovered my passion for coaching and earned my certificate in Executive & Organisational Coaching. The program gave me the chance to learn alongside incredibly gifted, compassionate, and strong leaders — many of whom I’m grateful to now call friends and supporters.
What made it so special was PwC’s investment in people and potential. That culture of growth not only gave me the chance to stretch myself but also opened the door to what has now become my career and calling. That opportunity sparked something bigger, I went on to pursue my accreditation with the International Coaching Federation, and today, through Coaching to Thrive, I’m doing work I love every day — all sparked by that pivotal experience at PwC.
What’s the one career achievement you’re most proud of and why?
Driving the Change Management Learning Stream for the Firm’s national Salesforce rollout is the career highlight I’m most proud of. It took me out of my comfort zone — from human-centred, soft- skills learning into the world of technology training. I collaborated with the Centre of Expertise for Sales & Marketing Enablement, designed and delivered learning frameworks, and helped embed behaviours that lifted our business development capability. The project showed me the power of adaptability, and how learning can be the bridge between people, process, and technology.
It was such a stretch assignment — travelling across Australia, building training frameworks, including e-learning curriculum and supporting colleagues as they adapted to new technology; it was all new to me. What stands out most was the camaraderie and sense of purpose; we weren’t just implementing a system; we were helping transform the way the Firm approached business development and client engagement.
What was the hardest part of your career pivot, and what steps, mindsets, or routines helped you navigate it?
The hardest part was redefining my professional identity beyond a role title. At PwC, my work was deeply meaningful, but when pivoting into my own business I had to reimagine what I could bring to the market. What helped me most was leaning into curiosity, journaling regularly to reflect, and staying anchored to my values (Care, Authenticity, Growth). I also sought out mentors and peers who encouraged me to see possibility rather than limitation.
The power of your network and your valuable relationships is everything - I would never have made it through the first two years without the support, encouragement, challenge and insights from my circle of associates, peers and collaborators, some of whom I am honoured to call friend.
What sparked your decision to start Coaching to Thrive?
We were all in lock-down, working from home during the Covid pandemic; a time when many of us started questioning our purpose, direction and what’s next.
The spark came from my desire to take everything I had learned at PwC — from leadership development to capability uplift, to transformation projects — and make it personal, human, and accessible. I wanted to support leaders not just to perform, but to thrive. That meant creating a coaching practice where growth, authenticity, and whole-self leadership were at the centre.
What does a typical day in your coaching life look like?
Every day is different, which is what I love. A typical day could include facilitating a leadership workshop, coaching clients one-on-one, or designing new learning frameworks and curriculum for clients. I also spend time creating digital resources, reflecting and journaling, and connecting with clients and peers.
My days balance delivery, design, and deep conversations that make space for growth, and sometimes I get time to pop a load of washing on, or to plan a lovely dinner. The flexibility of agency is empowering and supports me being at my best.
In the early days of Coaching to Thrive, what challenges surprised you most and what helped you get through them?
I was surprised by how much energy goes into building a business infrastructure — from marketing to admin to finance — alongside delivering client work. I was a bit lost at first, without a team to lead, a team of people behind me to do a lot of the ‘do-ing’.
What helped was breaking things down into manageable steps, setting up systems early, and remembering to ask for help, and to keep things simple. I also leaned heavily on my resilience and the mindset of experimentation — viewing challenges as opportunities to learn.
What qualities do you think are required for sustainable leadership and why are they important?
- Sustainable leadership requires self-awareness, adaptability, and compassion.
- Self-awareness ensures leaders know their impact.
- Adaptability allows them to navigate uncertainty and change.
- Compassion fosters trust and connection, which are essential for building and leading high-performing teams.
- These qualities help leaders create environments where people can contribute fully and sustain performance over the long term.
What’s the most valuable lesson you learnt during your career at PwC and how has that helped you get to where you are today?
The most valuable lesson was that transformation happens at the intersection of people and systems. You can have the best strategy and tools, but without engaging people through learning and change, it won’t succeed. That insight underpins my work today — whether I’m coaching, designing programs, or facilitating learning and development sessions, I focus on the human side of change.
If you could invite three people to a dinner party, dead or alive, who would they be and why?
- Brené Brown — for her wisdom on vulnerability and leadership.
- Michelle Obama — for her authenticity and global perspective on empowerment.
- Daniel Ricciardo — as a motorsports fan, I’d love to hear his reflections on mindset, discipline, and performance under pressure.
