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How business can achieve strategic outcomes with virtual collaboration
Business is navigating disruptive and unprecedented times. In such uncertainty, aligning teams, solving important problems, gaining deep insights and accelerating decision-making is more important than ever.
While some aspects of ‘normal’ business activity will temporarily cease, the need for insightful and impactful co-created solutions won’t. The options businesses physically use to ‘get together,’ such as workshops, storyboard sessions and breakout groups are no longer possible to many, for the time being. Nevertheless, well-designed collaboration remains vital to maintaining business continuity.
Virtual collaboration requires more than a video conference call, and it is important that organisations continue to create the opportunity and space for truly collaborative insights and outcome-driven conversations to occur. Where complexity exists, it’s important to make the effort to go beyond the basics of a shared slide presentation on a video conference call and to maintain the value of a human-centred experience, even in a virtual world.
Enabling alignment and accelerated decision-making online will require a combination of behavioural science, human-centred design, content curation and impartial facilitation. Here are some of the most important elements to keep in mind in developing a virtual facilitated session:
The magic of collaboration is in humans. But for it to happen, the technology used should make engagement easy and enjoyable, not more difficult. Put people’s experience first (human-centred design) to craft a session that feels natural, purposeful and memorable so that everyone can engage before, during, and when necessary, after the session. Multiple methods of facilitation are also important, such as small group activities between virtual teams, whole group facilitated conversations, interactive virtual whiteboards and gamification techniques.
In a virtual session, the imperative of having everyone in the same ‘room’ doesn’t change — that room just happens to be online. Staring at someone’s back while they work on a physical whiteboard with sticky notes that you can’t read from your laptop isn’t much fun, therefore it’s important to ensure the only space the work is done — whether a whiteboard or sticky note — is virtual. Everything people need should be on their screens and accessible in the same ‘virtual room’.
In a physical environment, it’s easier to notice when people want to contribute and what’s required to keep a group on track to achieve the desired outcomes. In a virtual session this can be more problematic. Facilitators need to actively guide discussions to ensure everyone has equal access to contributing to the conversation and being heard. This can engender confidence in the value of the session — promoting active participation by all, accelerating progress and aligning outcomes.
Distraction is a constant threat in virtual meetings, especially when people are dialing in individually from remote (and distraction-full) locations such as working from home. It’s crucial to design sessions that are highly experiential and engaging from the initial invitation through to optimising the length and time of the session and the range of experiences and interactions throughout.
Pre-engagement and preparation are arguably more important for virtual sessions. Everyone needs to understand the conditions for success. It’s a good idea to send participants a pre-session kit, including things like how to test their technology before the meeting and how to participate fully in the session. Helping each person prepare to be online in their own right, and designing the experience accordingly, will provide the opportunity for people to participate as much as they would if they were there in person.
There are four essential steps that should be taken when designing a virtual collaboration session to support successful outcomes.
In this time of disruption, virtual collaboration sessions can help you to keep working on your most important issues, harness group wisdom and importantly, achieve outcomes that can help deliver. Impartial, skilled facilitation and precise communication will be imperative to effectively bring in relevant voices, solve problems, accelerate decision-making and align outcomes. While at first it may seem difficult not being in a physical space together, the tools exist that can set you up for successful collaboration in a virtual environment now and into the future.
This article was originally published in PwC’s Digital Pulse on April 8, 2020.
Partner, The Difference, PwC Australia
Tel: +61 423 608 699
Director, The Difference, PwC Australia
Tel: +61 416 224 901