In our Connected Retail series we explore what the customer experience might look like in the near future with retailers needing to be able to 'connect' the dots through technology and their own existing systems to offer a far superior customer experience. This change does not come lightly and requires businesses to critically review their internal operations, processes, culture and metrics in order to achieve this.
In the world of Connected Retail, a retailers brand will only be as strong as the experiences it creates for its customers.
Stuart Harker, PwC
Retailers are in a position to connect with customers through technology to offer a far superior experience - anticipating and surpassing their needs and expectations. Our latest publication Connected Retail: Connecting with tomorrow’s customer… now explores what organisations need to do in order to keep pace with the always on and connected ever-evolving customer.
At the heart of connecting with tomorrow’s customer is listening closely to be able to understand how and when to engage smarter, faster and with relevance.
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