Since 2007, the Digital IQ™ Survey has asked one simple question: What actions can leaders take to confirm their digital investments deliver and sustain value?
This year, our global survey of nearly 2,000 executives, drawn evenly from the technology and business sides of global organisations, identified ten critical capabilities that correlate with stronger financial performance. Those organisations that displayed these attributes - our Digital IQ leaders - were twice as likely to achieve more rapid revenue and profit growth as the laggards in our study.
Local results show that Australian leaders agree with their international counterparts when it comes to the number-one priority for digital investments: to drive revenue growth. However, the nation continues to fall behind the Digital IQ global average score.
John Riccio, Digital Services Leader, PwC Australia
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