No Match Found
PwC Australia is set to launch a new campaign featuring case studies of how the professional services firm is living its purpose of building trust in society and solving important problems.
The new campaign, which will feature in national and state based print media, as well as integrated digital and social executions, will be underpinned by The Together Effect brand positioning and will profile stories of how PwC is working with others to solve important problems.
The first round of creative executions will focus on work the firm is doing in areas such as mental health, city planning, tax solutions for individuals working in the start up and sharing economies and PwC’s Indigenous Consulting business.
CEO of PwC, Luke Sayers said, “Our firm and the 8000 incredible individuals working in it, do extraordinary things every day which make a real difference in society. Some of this is work we do with clients, and some of it is in partnership with universities, other service providers, not for profits and Government, but all of it is work that is making a real difference. We felt it was time to start sharing some of these stories.”
“Professional services firms have become increasingly diverse in the work that we do and the segment has often promoted itself by leveraging macro trends and themes such as digital disruption, rather than the tangible outcomes and benefits of our work.
“We are constantly hearing that business needs to do a better job of listening to changing community expectations as well as getting out and telling our story better. PwC may be a well known brand but that doesn’t mean people understand what we actually do or what we stand for as a business.
“If we’re not going to tell our story, no one else is going to tell it for us. We know that our purpose-led work is something that makes our people incredibly proud to work at PwC so we wanted to create a campaign that celebrated who we are, our incredibly talented people and the contribution we strive to make every day by living our purpose.
“We wanted to focus on what gets our 8000 people out of bed in the morning - a campaign that is not just about what we do, but more importantly, why we do it.
“At the heart of The Together Effect brand positioning is a belief that the most important problems are better solved together. PwC is a people business and collaborating and connecting people, businesses, technology and ideas to solve important problems is what we do every day. This campaign demonstrates the power of the together effect in action,” Mr Sayers said.
PwC worked with creative agency The Core Agency, with media strategy by Thinkerbell.
The campaign will launch on Friday 29 March in national newspapers and the first phase will be in market until June 2019.
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 223,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.
PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.
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© 2017 - 2021 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Liability limited by a scheme approved under Professional Standards Legislation.