As the marketing landscape continues to evolve and challenges faced by marketers become more complex, PwC’s CMO Advisory practice has been joined by one of Australia’s leading voices and thought leaders in marketing – Sunita Gloster.
Following her recent industry-shaping role as the CEO of the Australian Association of National Advertisers (AANA), and more recently the Chief Commercial & Strategy Officer for Network Ten, Gloster joins PwC at a pivotal time for the industry.
PwC Managing Partner Strategy & Transformation, Sammy Kumar said: “We have been fortunate to have Sunita’s input as part of our advisory board for the last year, however, having her join the team full time gives us the opportunity to bring an even deeper industry understanding to our engagements. Sunita’s experience and insight will help us further expand our offering to clients, while continuing to address the trust and transparency issues faced by the industry.”
Gloster added: “‘I have long championed marketing as a driver for growth and that agenda remains a key challenge and opportunity for brands and businesses at large. Navigating the digital acceleration in media, customer engagement and technology will continue to be the key to proving marketing’s efficacy. I’m delighted to be formalising my role with PwCs CMO Advisory and look forward to adding my own experience to the strength and expertise within the PwC network.”
Gloster commences in her role on 12 February and will be based in PwCs Sydney office in Barangaroo.
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© 2017 - Mon Sep 24 21:40:01 UTC 2018 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Liability limited by a scheme approved under Professional Standards Legislation.