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Client: Australian Football League (AFL) in conjunction with Department of Jobs Precincts & Regions (DJPR), Sport & Recreation Victoria (SRV) and Development Victoria
Location: Melbourne, Victoria, Australia
Sector: Social Infrastructure, Sports infrastructure
Services: Project management, project briefing, design management, transaction management and project delivery
The AFL, in partnership with the Victorian Government, is working to revitalise Melbourne’s 20-year old Marvel Stadium and surrounding Docklands precinct to build on the venue’s global reputation as a world-class sporting and entertainment hub.
The $225m endeavour includes revitalised eastern and southern entry gates, new public and corporate function areas, additional food and beverage tenancies, two new and larger videoboards, new sports and thematic lighting and a host of technology upgrades throughout the stadium. Athletes, umpires and officials’ experience will be enhanced with state-of-the-art male and female team facilities and supporting infrastructure.
PwC Australia’s Integrated Infrastructure joined the integrated project management team in late 2018. Our team prepared the project delivery strategy, supported procurement of design consultants and technical advisors, and provided a full suite of project management services for this exciting revitalisation. In mid-2019 we took on the challenge of preparing the project’s functional and technical brief and took on the role of design manager across this large project.
An iconic, well-loved and heavily used stadium has many stakeholders, across sporting codes, entertainment and community purposes. We led extensive stakeholder consultation throughout the early planning phases to understand the range of needs and priorities and to balance these with operational considerations, capacity objectives, the project budget and the objectives of the Victorian Government. This resulted in a commercially robust functional and technical brief setting out the minimum quality metrics for the project. The brief received widespread endorsement from all stakeholders.
We prepared the transaction strategy for a bespoke two-stage early contractor involvement (ECI) procurement model, managed an extensive market sounding program, and led the procurement process from preparation of expressions of interest (EOIs) and requests for proposals (RFPs), through to evaluation, negotiation and execution.
Since the award of the ECI contract, we have supported our client as Principal’s Representative under the contract, successfully managing the transition from the ECI phase into a fixed-price design and construct (D&C) contract. We continued as the Principal’s Representative into the construction phase, which commenced in late 2021, and will see this through to completion and transition of the new and refurbished facilities into commercial operation.
Through our flexible project delivery strategy, we were able to significantly de-risk the AFL and State Government’s financial and commercial risk profile. Although the strategy was conceived entirely before the COVID-19 pandemic, we responded to the rapid changes in market conditions, and delivered successful outcomes through the most stringent of Victoria’s COVID lockdown measures, with positive support from all stakeholders.
Our considered approach to planning, design and delivery allowed Marvel Stadium to maintain full commercial operation throughout construction without any reduction in crowd capacity. No events have been lost as a result of the project to date.
Our team continues to support the AFL in operational planning for the stadium and informing agreements with commercial partners, service providers and current and future tenants to achieve the optimum commercial outcomes for the project.
With completion of upgrades to the stadium in April 2022, the project successfully met the first key delivery milestone and remains on track for overall completion in mid-2023.
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