Internet advertising - Endnotes

1 'Digital Platforms Inquiry: Preliminary report’, Australian Competition and Consumer Commission’, www.accc.gov.au, 10 December 2018

2  Online Advertising Expenditure Report 2018’, Interactive Advertising Bureau (IAB), March 2019

Time spent with digital video will grow 25% by 2020’, Kevin Tran, www.businessinsider.com, July 2018

4 ‘Online video viewing to exceed an hour a day in 2018’, Zenith Media, www.zenithmedia.com, 24 May 2019

5 ‘Online video viewing to exceed an hour a day in 2018’, Zenith Media, www.zenithmedia.com, 24 May 2019

6 ‘Online Advertising Expenditure Report 2018’, Interactive Advertising Bureau (IAB), 11 March 2019

7 ‘Form 10K Annual Report, 2018’, Alphabet Inc, p.4

8 ‘Form 10K Annual Report, 2018’, Alphabet Inc, p.4

9 'Brands 'funding' terrorism is a wake-up call to stop buying audiences’, Joe Wade, www.thedrum.com, 9 February 2017

10 ‘YouTube bans comments on videos of minors after advertisers exit site over safety concerns’, Andrew Blustein, www.thedrum.com, 28 February 2019

11 'Brand safety looms large over YouTube’s Brandcast pitch to advertisers as further crisis emerges’, Rebecca Stewart, www.thedrum.com, 24 November 2017

12 ‘Google’s brand safety crusade hits setback as Mars pulls YouTube advertising’, Katie Deighton, www.thedrum.com, 15 August 2018

13 'Facebook Faces an Ad Boycott After Livestream of the New Zealand Mosque Shooting’, Grace Dobush, fortune.com, 18 March 2019

14 2019 Edelman Trust Barometer Global Report’, Edelmanwww.edelman.com, November 2018

15 ‘Forecast Shows Global Advertising Increase, But Internet Ad Spend Decline’, B&T Magazine, www.bandt.com.au, 22 February 2019

16 ‘The Dividends of Digital Marketing Maturity’, Dominic Field, Shilpa Patel, and Henry Leon, www.bcg.com, February 2019

17 'Amazon Advertising announces official Australian launch', Paul Wallbank, mumbrella.com.au, 10 April 2019

18 ‘Amazon Advertising 2018’, Nicole Perrin, www.emarketer.com, 18 September 2018

19 ‘Amazon Advertising 2018’, Nicole Perrin, www.emarketer.com, 18 September 2018

20 ‘Amazon Advertising 2018’, Nicole Perrin, www.emarketer.com, 18 September 2018

21 ‘Amazon Advertising is quietly testing the Australian market’, Chris Pash, www.adnews.com.au, 2 April 2019

Follow PwC Australia