Fight food fraud

Food fraud is a growing concern. Recent food fraud incidents have increased the need to protect consumers by strengthening the food industry’s ability to detect and combat fraud across supply chains.

That is why PwC and SSAFE have collaborated to release a food fraud vulnerability assessment that companies can use free-of-charge to help identify vulnerabilities and reduce fraud threats.

This is an industry-led solution that supports the Consumer Goods Forum's Global Food Safety Initiative (GFSI) guidelines. SSAFE developed the assessment with PwC, Wageningen University, VU University Amsterdam and in consultation with food industry leaders around the world to help put you in a stronger position to fight fraud.

Want to assess your food fraud vulnerability? Access our free online tool to help you get started. This confidential and anonymous assessment is also available for download as a spreadsheet.

Need help? Download our full guide below to learn more or please get in touch with PwC or SSAFE.

The war on $40bn food fraud

While food fraud is not new, the motivation to adulterate or counterfeit food for financial gain is growing and a new solution is needed. Current food safety management systems are not always designed for fraud detection or mitigation, but new food safety guidelines require it.

Companies are losing money and customers are losing faith. Food fraud is estimated to cost the global food industry US$30 to $40 billion every year1. But that’s just the economic cost.

Beyond the financial impact food fraud can lead to serious public health risks and damage brands. Trust in food is being challenged as your fraud vulnerabilities increase.

What you don't know can hurt you. Take action.

Globalisation and complex supply chains are creating huge opportunities and rewards for fraudsters. Today, even the most basic foods can involve thousands of suppliers around the world. Small wonder, then, that food fraud is increasing.

Our food fraud vulnerability assessment is purpose built to help companies identify areas of vulnerability and meet new requirements of GFSI recognised certification schemes.

It’s a great place to start in identifying your vulnerabilities and planning your mitigation efforts.

What is your vulnerability to food fraud

The assessment is easy to use and can be applied anywhere in the food supply chain, from animal feed and primary production to manufacturing and catering.

It is a freely available and free-to-use tool that can be used by every food company anywhere. Go online or use the app to complete 50 questions to assess your vulnerability to fraud at an ingredient, product, brand, facility, country or company-wide level.

The assessment will give you a profile of your company’s potential food fraud vulnerability, which can form the basis for the development of controls to reduce identified vulnerabilities.


1 John Spink, Michigan State University, 2014.

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Contact us

Clare Power

Partner, Third Party Trust Lead, PwC Australia

Tel: +61 3 8603 2360

Andrew Wilson

Partner, Risk Assurance Leader, PwC Australia

Tel: +61 2 8266 3337

Christopher Daniell

Partner, Risk Assurance Markets Lead, PwC Australia

Tel: +61 (2) 8266 1682

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