Get Digital Right

85% of digital transformations fail. Let’s talk about why.

 

A decade of digital: Keeping pace with transformation

A decade ago, just 33% of our global respondents said their CEO was a champion for digital. Now, that figure is 68% – and even higher in Australia. Digital-driven change sits top-of-mind for the business leaders of today and transformation is now as much about business model and customer or employee experience as it is about the technology behind such changes.

The statistics in PwC’s report suggest that the Digital IQ of Australian leadership is lagging because it fails to seriously incorporate digital into the fabric of the business.

When asked ‘If you do not have a CDO, why not?’ most respondents said it was because the CIO or another executive fills the role. In Australia, however, almost a quarter said it was because digital isn’t a significant part of the strategy (only 3% of global respondents, and 2% of those outside Asia-Pacific, answered the same).

Globally and locally, CDOs are not given the mandate to drive critical digital activities: only 2% of businesses here say their CDO drives the corporate strategy.

Australians were much more likely to say ‘Our CEO is a champion for digital’. If this isn’t backed up by a roadmap to match, then being a champion of digital is, in some respects, irrelevant. The CEO is often focused on maintaining business-as-usual – so the fact that Australian companies leave high-level digital strategy largely in their hands, and not other digital executives, is a red flag.

In addition, results showed that nearly all Australian companies agreed that ‘digital technology investments are made primarily for competitive advantage’.

The takeaway here is that we’ve got a good story and the right level of sponsorship from the top – but the investments are more about the immediate returns of beating the competition, than around the more far-sighted goals of business model innovation.

Read the Australian Digital IQ report

View the infographic

 

Perspectives

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PwC's Digital IQ Australian Perspectives - Airbnb's Sam McDonagh

Airbnb's Australia and NZ Country Manager Sam McDonagh shares his insights on the future of digital. Hear more from global leaders in our 2017 PwC Digital IQ survey

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PwC's Digital IQ Australian Perspectives - Stellar's Melissa Hamilton

Stellar Asia Pacific CEO Melissa Hamilton shares her insights on creating value from digital. Hear more from global leaders in our 2017 PwC Digital IQ survey

 

How PwC can help

Create true business transformation with the power of perspective at the intersection of Business, Experience and Technology

Remove the barriers. Raise the bar.

When the solution must be the size of your business and calls for complete change from boardroom to basement, we help you set the stakes and break down the barriers to transform your business. Transformation is no small feat, so we think and deliver big.
We unite minds with deep experience in your industry and free them to think about it in a new way. Often that means breaking old habits and rethinking outdated mindsets. This means inventing new ways of working that focus on nothing but creating your future.

Forget optimising. Focus on revolutionizing.

You don’t need another analysis of what others are doing. You don’t need a way to make incremental revisions on what already exists. You’ve learned it’s time to focus not on the challenges in your organization today, but the opportunities in the market for you to own tomorrow.

We listen to you and the data to understand the unmet needs and desires, and see beyond improvement to revolution. We’ll help you create the value that defines your business and changes the industry.

Rethink what exists. Make way for what’s next.

Tomorrow isn’t on a one-year timeline, waiting to be perfectly crafted and unboxed, fully formed. What’s next is now; it’s about living in a state of “Think it. Build it. Ship it. Again.” You need a new way of doing, a way of working that consistently creates value. PwC Digital Services is a community of makers. We are constantly creating, re-thinking, and tinkering.

We’ll help you to embrace this world of imperfection and constant iteration to find your place in it, setting your vision for a new future.

Contact us

John Riccio
Digital Services Leader
Tel: +61 3 8603 4968
Email

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