CityPulse Victoria

Giving Victorians a voice in shaping our great state

View the CityPulse interactive map

As part of PwC’s CityPulse project, we surveyed 4,612 Victorians to ask how they feel about where they live, how things are changing, and the key ingredients in making a great place to live. The results give us a fascinating insight into the societal and technological transformations taking place in Victoria, and the impact they have on our day-to-day lives.

Our state is the fastest growing in Australia, and Melbourne is one of the fastest growing cities in the developed world. This is creating more cultural diversity and a stronger economy, but also more demand for schools, roads, trains, police and hospitals.

Not surprisingly, it is the fastest growing communities across Victoria that feel the pressure of this growth the most. People living in Melbourne’s growth corridors were less likely to say they “loved where they live.” Of the people surveyed, 68 per cent in the outer east, 58 per cent in the outer west and 65 per cent in the outer north loved where they lived compared with 79 per cent in inner Melbourne and 71 per cent for the state overall.

CityPulse



Although change can bring challenges, Victorians who are seeing improvements in their area love where they live even more - in fact, of Victorians who have seen improvements in their area in the last five years, 83 per cent report that they love where they live. As record investments in new transport infrastructure, schools, nurses, police, parks and community services start to be completed, we can expect this trend to continue.

Technology is revolutionising the way that we live. The rise of online commerce, ride sharing and remote working is only the beginning; the roll out of the 5G network and the expansion of the Internet of Things mean that the current pace of change will continue into the future. Victorians are excited about the potential. PwC’s citizen research indicated that the top five areas where Victorians believe technology can improve their lives are:

  1. Education and training opportunities
  2. Safety of the community
  3. The provision of health and wellbeing services
  4. Transport services
  5. The cost of living.



This optimism might be a reflection of the fact that Victorians are well placed to seize the opportunities that technology brings. We are already at the centre of Australia’s knowledge economy, with the most highly-educated workforce of any state. Programs like free TAFE, tech schools and the government’s focus on supporting high-tech industries will only strengthen our position.

But while a Victorian from 30 years ago might barely recognise some elements of modern Victoria, it’s also worth reflecting on some cherished parts of our character that never seem to change. We are still obsessed with sport, cultural events and dining out: access to sporting and cultural facilities was the second most important factor in our view of whether we love where we live.

This all begs the question: what should we do with all this information? When we are presented with a data source like PwC’s citizen research, it can be tempting just to see if we can pick out the winners and losers. We should resist that temptation. It’s not particularly helpful, and – frankly – it’s a waste of a valuable source of insight.

PwC’s citizen research can help government, business and the community by providing greater insight about issues that directly affect our daily lives, and helping us to identify new opportunities to make living in Victoria even better.

I encourage all Victorians to take a look, and use it as a starting point for ideas to make our community safer, happier and more productive.

Peter Konidaris
Melbourne Managing Partner, PwC Australia

Transforming Victoria

Victoria is at a tipping point, a victim of our own economic success. Our rapid growth and the transition of our economy from one that is heavily reliant on manufacturing, to one based on services and knowledge-based industries, is having profound implications for greater Melbourne and regional areas. If we are to retain vibrant, connected communities, we must look at how we help these communities evolve so they are able to meet the challenges of the Asian Century. PwC believes the key to achieving this is to foster a thriving ecosystem of interdependent, citizen-centric communities.

A connection to your local community – loving where you live – is a central component to experiencing life satisfaction. But Victoria’s recent population growth is placing a strain on our resources and our citizens. If we are to enjoy prosperity as a state it starts within our communities, creating places where Victorians can work, relax and access the services they need. We need to know what this looks like if we are going to engage businesses, the various levels of government and the citizens themselves in creating it.

So we started by asking, what do Victorians want to create a better life?
 

Discover what parts of Victoria are the best for you to live, work and play 

CityPulse taps into a national dataset that looks at our cities, and the communities these are made of, across three simple measures – live, work and play. CityPulse offers a unique perspective of the city, allowing us to look at it in the context of what makes it truly liveable. That includes things like the availability of the services we need, and the other facilities we like to use. It focuses on general access and availability with measures based on 30-minute drive time and 30-minute transit radius from each SA2. This is an important element of CityPulse: accessibility defines our experience of a city and affects our quality of life.
Learn more about the CityPulse methodology here.

By answering a few simple questions on lifestage and personal preferences below you can customise ‘your Victoria’ and find the very best place for you to live to access live, work and play.

Your budget for housing:
Above Average Below Average Low population

Customise

Which best describes you?
Live
How do you usually get around?

Outside work

LivePlay

Work

Work
What kinds of amenities do you like to access in your spare time?
Play
Rarely Sometimes Often
Beach
Open space inc. national parks
Culture and attractions
Rarely Sometimes Often
Bars and dining
Retail
Sports and fitness facilities

PwC's CityPulse assesses how each area performs against each of the three 'Live, Work, Play' metrics and is based on a range of data sources; examples under the category of Live include data relating to hospital accessibility, crime rates, and housing affordability. The reliability, accuracy or completeness of this information has not been independently verified. CityPulse focuses on general access and availability and does not currently take into account the demographics or preferences of local residents. Please refer to www.pwc.com.au/citypulse/victoria for further details on our approach.

© 2019 PricewaterhouseCoopers. All rights reserved. PwC refers to the Australian member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.

This content is for general information purposes only, and should not be used as a substitute for decision making or as a substitute for consultation with professional advisors. Liability limited by a scheme approved under Professional Standards Legislation

Contact us

Peter Konidaris

Partner, Victoria Government, PwC Australia

Tel: +61 (3) 8603 1168

Ian Carson

Chairman of Markets, PwC Australia

Tel: +61 (3) 8603 3160

Tracey Kennair

Partner, Technology Products, PwC Australia

Tel: +61 (3) 8603 3241

Martin Stokie

National Economics & Policy Leader, PwC Australia

Tel: +61 (3) 8603 3412

Zac Hatzontonis

Partner, Victorian Education Account Lead, PwC Australia

Tel: +61 (3) 8603 5210

Damien Angus

Partner, PwC Australia

Tel: +61 (3) 8603 0294

James Higgins

Special Adviser, PwC Australia

Ross Hamilton

Partner, PwC Australia

Tel: +61 (3) 8603 0479

Kate Evans

Partner, PwC Australia

Tel: +61 (3) 8603 6530

Raelee Meyers

Partner, PwC Australia

Tel: +61 (3) 8603 6891

Michael Burns

Partner, PwC Australia

Tel: +61 (3) 8603 2269

John Studley

Partner, PwC Australia

Tel: +61 (3) 8603 3770

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