Reimagining our future
Perth is one of Australia’s great cities and, in the near future, will be the country’s third largest. As Perth embarks on this next phase of growth, we need to ensure the liveability, work environment and cultural pursuits of the city mature in parallel to give our communities the lifestyle they desire and deserve.
CityPulse Perth provides a fact base which describes the current state of our city, enabling us to understand the opportunities and challenges for Perth at the postcode level, using data from a range of third-party sources and PwC’s own Geospatial Economic Modelling capability, to provide an accurate picture of how we currently ‘live’, ‘work’ and ‘play’. These measures go to the heart of how we live our lives, and are easily understood and tangible so that everyone can form their own view on what is working well in our city, as well as what is not. Through this analysis, our communities can work through solutions to solve the challenges we face.
CityPulse Perth identifies which areas within Greater Perth provide most ready access to the things that contribute to making our lives easier and better – transport, housing, health services, employment, parks and recreation facilities, cultural facilities and entertainment.
Through our easy-to-use interactive maps, we can better understand where the opportunities exist for better planning and investment. We can set out a vision for our city and imagine a future where we can all live, work and play, no matter which suburb we're in.
You can arrive at Perth Airport directly from London, for the first time or returning home, and step straight onto a train that takes you into the heart of the Perth CBD – where you will find a vibrant city that is culturally rich and buzzing with activity.
Tourists from across Australia and around the world are drawn to Perth’s artistic and cultural festivals, the new WA Museum celebrating the state’s unique heritage, and the city’s internationally renowned urban beaches and national parks.
The Fremantle waterfront has been completely revitalised as a cultural hub that draws in tourists and residents alike, with the majority of freight and trade now moving through a redeveloped port at Kwinana.
A maritime and defence construction cluster has evolved at the Westport ‘outer harbour’ and the new Henderson Industry Incubator Zone, drawing on a skilled local workforce and injecting investment into the South Metropolitan Region.
Investment in public transport, including the full rollout of METRONET, has delivered to the city a world-class transport network which connects people across Perth’s suburbs, and links the nodes of Perth’s learning and innovation cluster of universities, the CBD, and the medical research precinct.
International students are drawn to study at Perth's world-class, innovative universities while enjoying engagement with industry-leading firms alongside a unique lifestyle.
Perth’s footprint is growing more slowly than its population, as a result of a clear integrated strategic planning and infrastructure strategy, which has led to higher density living around Perth’s transport and economic hubs, enabling residents, families and workers to commute more easily to local services, community infrastructure and jobs.
PwC’s CityPulse assesses how each area performs against each of the three 'Live, Work, Play' metrics and is based on a range of data sources; examples under the category of Live include data relating to hospital accessibility, crime rates, and housing affordability. CityPulse focuses on general access and availability and does not currently take into account the demographics or preferences of local residents. Learn more about our approach.
In the last decade Perth’s population has grown rapidly, with our city now home to over 2 million people. At the same time, the urban footprint has been expanding to accommodate these new citizens. Consequently, Perth is one of the lowest density cities in the world – to get from the centre of Mandurah to Two Rocks takes a two-hour drive covering 135 kilometres.
The major infrastructure investments planned under the ambitious METRONET public transport program will go a long way to connecting residents of Perth’s outer suburbs to services, cultural facilities and economic opportunities. But more work is needed to make it easier for people to access the city’s existing economic and cultural centres, as well as to develop new hubs of activity beyond the CBD where people can work and play within the area where they live.
After what has been a difficult economic period for Western Australia, Perth is now leading the state’s economic recovery. As one of the most economically diversified and innovative locations in the state, Perth has made a strong contribution to WA’s resilience during the slowdown.
Perth’s southern corridor has been a strong contributor to this recovery, with the data revealing above average growth performance, as have the multiple university precincts strung along the Swan River, the medical hub in Subiaco–Shenton Park, and the resource, technology and services centres in the city’s CBD. Together these locations form Perth’s innovation precinct, but there are also surprising innovation hotspots in Perth’s Northern suburbs.
PwC’s CityPulse analysis makes it easy to see what a great place Perth is to ‘play’. The data reveals that the city has an abundance of open space and national parks, a world-class new sports stadium and some of the country’s best urban beaches, which are easily accessible from most parts of the metropolitan area. Access to recreational waters, especially in the city’s southern suburbs, is also a major lifestyle attraction. In recent years, these traditional elements of the quintessential Perth lifestyle have been complemented by new cultural attractions.
CityPulse Perth highlights an opportunity to take our city from great to one-of-a-kind. In particular, the future of Fremantle will play a central part in helping Perth to become a truly unique place to live and play.