Solving important problems

How we're turning opportunities into positive outcomes for clients and society.

Australia’s potential is vast, but we face significant problems that are holding us back – from flaws in our approach to city planning to a lack of data for mental health patients.

PwC is playing a meaningful role in building the nation’s prosperity by connecting people, businesses, technology and ideas to create genuine, positive change for the communities in which we live and work, and for our clients.

At PwC, we call this The Together Effect.

Here are examples of how PwC is solving important problems.

“We all have a role to play in ensuring Australia’s future prosperity. It is only by working together, combining our talented network of clients and connections with our skilled people, that we can solve the important problems we face as a nation.”

Luke Sayers, CEO, PwC Australia

 

Working together to eliminate food fraud

If you love Australian food, this’ll be hard to swallow. Food fraud costs Australia over $2 billion a year. From falsely labelled baby formulas, to native Manuka honey, fruit and meat, consumers are being sold fraudulent products. So we got around the dinner table with Google Cloud, TruTag Technologies and Australian producers to develop PwC’s Food Trust Platform, which labels packaging with invisible scannable tags. This means a customer with a smartphone anywhere in the world can scan a product and be sure it actually comes from where the label says. Potentially saving the Australian food industry billions of dollars and consumers the worry of wondering where their food comes from.

At PwC, we call this The Together Effect.

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Working together to close the gap between Indigenous and non-Indigenous Australia.

Despite large investments to address Indigenous social and business inequality, there’s still a long way to go.

At PwC, we believe that ideas for meaningful change need to be developed by Indigenous people, not for Indigenous people. That’s why we collaborated with a group of Indigenous leaders to create PwC’s Indigenous Consulting (PIC). Majority-owned, led and staffed by Indigenous Australians, it combines a deep understanding of Indigenous culture and values of truth and respect, with the powerful capabilities of the PwC network.

This puts PIC in an ideal position to solve large-scale, complex problems and help close the gap.

So far, PIC has completed more than 530 projects working alongside 600 communities to deliver Indigenous-led solutions across sectors like education, child protection, health, economic development and justice.

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Together we’re making mental healthcare more accessible

The problem

Australia’s mental healthcare system is under stress. Every year four million Australians experience mental health issues, but less than half receive help despite the tremendous efforts of those involved and over $9 billion spent annually.

The solution

Together with the University of Sydney’s Brain & Mind Centre, PwC created InnoWell. Providing care through the power of technology, the Innowell platform supports people to get access to the right clinical care quickly and empowers them with transparency around their mental health assessment.
 

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Working together to make tax returns easier

The problem

For many Australians working in the start-up and sharing economy, tax time also means a long time. Because Australia has one of the most complex tax systems in the world and complying can take hours sorting paperwork and receipts.

The solution

PwC built Airtax and got together with innovators such as Square and Intuit QuickBooks to help people do their tax in minutes.

By directly sharing their data, users can take care of their paperwork easily and swiftly, effectively tapping in to a digital accountant.

This has enabled over 4,300 sole traders to spend an additional 45,000 hours earning, instead of drowning in admin.
 

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Working together to create liveable cities

The problem

Australian cities are feeling growing pains. Green space is dwindling and commute times are ballooning. Fractured planning approaches and misaligned incentives mean the infrastructure that underpins the daily lives of our city dwellers isn’t up to the task of maintaining our cities’ enviable liveability.

The solution

PwC is bringing all key stakeholders - governments, business and the community - together to create a citizen-centric approach to developing cities. By integrating and analysing multiple datasets under a joined-up single language, PwC has created a tool that provides granular insights into the way residents live, work and play. This will lead to better decision making by the people involved in planning and building our cities and, ultimately, better liveability for the people who live there.

PwC has put people at the centre of our Cities Agenda - a new way of approaching how we create connected cities.
 

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Contact us

Mike McGrath

Partner & Chief Marketing Officer, PwC Australia

Tel: +61 3 8603 2874

Russel Howcroft

Partner & Chief Creative Officer, PwC Australia

Tel: +61 3 8603 1177

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