How PwC is turning opportunities into positive outcomes for clients and society.
Australia’s potential is vast, but we face significant problems that are holding us back – from flaws in our approach to city planning to a lack of data for mental health patients.
PwC is playing a meaningful role in building the nation’s prosperity by connecting people, businesses, technology and ideas to create genuine, positive change for the communities in which we live and work, and for our clients.
Here are examples of how PwC is solving important problems together.
At PwC, we believe that ideas for meaningful change need to be developed by Aboriginal and Torres Strait Islander peoples themselves, not for them. That’s why we collaborated with a group of Indigenous leaders to create PwC’s Indigenous Consulting (PIC). Majority-owned, led and staffed by First Nations' Australians, it combines a deep understanding of Indigenous culture and values of truth and respect, with the powerful capabilities of the PwC network.
This puts PIC in an ideal position to solve large-scale, complex problems and help close the gap. So far, PIC has completed more than 1,000 projects working alongside 680 communities to deliver solutions across sectors like education, child protection, health, economic development and justice.
Australia’s mental healthcare system is under stress. Every year four million Australians experience mental health issues, but less than half receive help despite the tremendous efforts of those involved and over $9 billion spent annually.
Together with the University of Sydney’s Brain & Mind Centre, PwC created InnoWell. Providing care through the power of technology, the InnoWell platform supports people to get access to the right clinical care quickly and empowers them with transparency around their mental health assessment.
Diabetes is a worsening problem in Australia, with a person developing diabetes every five minutes. Those who live in Western Sydney are especially susceptible, with the rate of type 2 diabetes more than double that of Sydney’s eastern and northern suburbs. It’s an unacceptable statistic and why PwC joined Western Sydney Diabetes as a lead alliance member. Bringing together our skills in data and analytics with experts from over 120 organisations, the alliance can target and monitor the right interventions to ease suffering and prevent the spread of the disease.
Together, we have worked to deliver an economic impact assessment to help raise awareness of this growing issue with Government and other stakeholders. It will help drive much-needed funding to scale this initiative and make an even greater impact on the health and wellbeing of the Western Sydney community. Collaborating to find solutions for the problems that really matter.
If you love Australian food, this’ll be hard to swallow. Food fraud costs Australia over $2 billion a year. From falsely labelled baby formulas, to native Manuka honey, fruit and meat, consumers are being sold fraudulent products. So we got around the dinner table with Google Cloud, TruTag Technologies and Australian producers to develop PwC’s Food Trust Platform, which labels packaging with invisible scannable tags.
This means a customer with a smartphone anywhere in the world can scan a product and be sure it actually comes from where the label says. Potentially saving the Australian food industry billions of dollars and consumers the worry of wondering where their food comes from.
For many Australians working in the start-up and sharing economy, tax time also means a long time. Because Australia has one of the most complex tax systems in the world and complying can take hours sorting paperwork and receipts.
PwC built Airtax and got together with innovators such as Square and Intuit QuickBooks to help people do their tax in minutes. By directly sharing their data, users can take care of their paperwork easily and swiftly, effectively tapping in to a digital accountant.
This has enabled over 4,300 sole traders to spend an additional 45,000 hours earning, instead of drowning in admin.
Australian cities are feeling growing pains. Green space is dwindling and commute times are ballooning. Fractured planning approaches and misaligned incentives mean the infrastructure that underpins the daily lives of our city dwellers isn’t up to the task of maintaining our cities’ enviable liveability.
PwC is bringing all key stakeholders - governments, business and the community - together to create a citizen-centric approach to developing cities. By integrating and analysing multiple datasets under a joined-up single language, PwC has created a tool that provides insights into the way residents live, work and play. This will lead to better decision making by the people involved in planning and building our cities and, ultimately, better liveability for the people who live there.
PwC has put people at the centre of our Cities Agenda - a new way of approaching how we create connected cities.