Entertainment and Media Outlook 2016–2020

Growth through diversity: talent, geography and business models

This year the Outlook’s theme is ‘Growth through diversity: talent, geography and business models’.

Our forecasts for 2016-2020 see the total market reach $47.4 billion, consumer spending reach $28.7 billion and advertising reach $18.7 billion by 2020. However a lack of diversity in Australia’s media and entertainment workforce in terms of ethnicity, gender, age and thinking is dragging on the industry’s growth.

For the first time, the Australian Entertainment and Media Outlook also includes geospatial economic modelling to identify who epitomises an entertainment and media industry employee in Australia, finding 82.7 percent of the national entertainment and media workforce are monolingual, speaking only English at home, and the average age is 27.

The Outlook includes key insights and commentary, and 5 year forecasts and historical revenues for advertising and consumer spend across 12 key sectors in entertainment and media including television, interactive games, internet, radio, filmed entertainment, publishing and more.

Contact us

Megan Brownlow

Partner, Sydney

Tel: +61 2 8266 7458

Email

Follow Us