PwC Australia has recruited former Australian cricketer, Michael ‘Kaspa’ Kasprowicz in a newly created role as Executive Advisor to the firm’s growing local sports business focused on supporting growth in the sector in Australia and target markets in Asia.
Following his 19 year cricketing career, Michael has established himself as a leading specialist in the business of sport in Australia and India. In his new role at PwC, he will provide bespoke specialist advice to sports businesses and administrative bodies in Australia and India on best practice and strategic direction, and will work to drive greater collaboration between the two nations through sport. Michael will also support PwC's current advisory work within the sporting sphere.
Michael has served on the Board of Cricket Australia for the past 6 years and is also a current member of the Australia India Council, having been appointed by the Department of Foreign Affairs and Trade to provide the Federal government with advice and advocacy experience in setting strategy and interacting with India. He was also previously President of the Australian Cricketer’s Association
Debbie Smith, PwC Market Managing Partner for Brisbane said: "It's great to welcome Kaspa to our Brisbane team. He brings a unique perspective to the table that will complement our existing capabilities.
"Sport has always been a vital part of the culture of Queensland. There's a whole host of international, national and local training and sporting facilities for a myriad of sports in Brisbane alone. It provides a significant boost to our local economy every year, and it also drives social interaction and improves the physical and mental health of our community.
"There are opportunities for sports businesses based in Queensland to expand their services in our local market, particularly if they look to new technologies, but we should also be leveraging our sporting heritage to move into high growth markets to our near North, such as India," Ms Smith said.
Andrew Parker, PwC Asia Practice Leader said: “We’re thrilled to have Kaspa coming on board to work with our new sports business and in particular, to help facilitate more ties and business between Australia and India through sport. Kaspa brings a practical edge that complements PwC’s technical expertise, and he is able to immediately connect with the sports community in both countries.
“Sport is a multi-billion dollar global industry underpinned by strong and growing consumer demand. According to PwC research growth in the sporting market in India has been outpacing the global growth rate for the better part of a decade. There is actually very little comprehensive data on the Indian sports industry’s size and potential, so it’s very likely the market and opportunities are even bigger than we think.
"And of course sport is one of those things that brings people closer together. While our trade and investment relationship with India remains small relative to the opportunity for both countries, on-going negotiations for a free trade agreement with India and the prospect of progress on the Regional Comprehensive Economic Partnership (RCEP) which involves both our countries suggests that there is plenty of room for growth.
Speaking of his appointment, Michael said: “Through my international cricketing career I have spent a lot of time in India and developed a special relationship and affinity with the Indian people. I am passionate about developing and enhancing the business relationship between India and Australia and my experience positions me well for this role.
“I am really looking forward to kicking goals at PwC and it's such a privilege to be joining a network with PwC's international reputation and standing. The resources, knowledge, people and skills that PwC possesses will allow both Australian and Indian stakeholders to make the most of the opportunity that sport presents both economically and socially.”
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