Behavioural Insights

Poor incentive design and communication can actually lead to a deterioration in performance

Design people environments and experiences that drive change.

Contact us if…

  • Your people interactions are sometimes fast and complex – where good decision making is harder
  • Sub-optimal health, safety, compliance, execution or risk taking behaviours are apparent
  • Incentives, rewards, training and awareness initiatives are not getting the cut-through expected


  • Develop evidenced-based communications to change behaviour and mindsets
  • Identify psychological traps or nudges that are undermining your culture or sales environment
  • Design and run small-scale field trials with control and treatment groups 


  • Establish a scientific understanding of the rational and irrational decision making tendencies in your organisation
  • Build basic behavioural insight capability in your people teams to avoid common communication mistakes

Manage and Support

  • Measure communications with statistical significance and report on the cultural impact and ROI
  • Provide ongoing support for behavioural insight programs to understand how critical decisions are made (well or poorly) in your employee and customer environments

Contact us

Jon Williams
Managing Partner, PwC's People Business
Tel: +61 2 8266 2402

Eshan Motwani
Tel: +61 2 8266 1779

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