Entertainment & Media Outlook 2011-2015

Australian Entertainment & Media Outlook 2011-2015

Entertainment & Media Outlook
The 10th annual edition of PwC's Australian Entertainment & Media Outlook 2011-2015 has launched.

The Outlook provides five year revenue forecasts and commentary on 11 key sectors of the E&M industry including: internet, free-to-air television, subscription television, newspaper and magazine publishing, radio, outdoor media, books, filmed entertainment, interactive games and recorded music. The 2011 edition also includes special features on live entertainment, tablet devices and the New Zealand E&M market.

The Outlook's theme this year is Partnerships, and through in-depth interviews with leading industry figures across a range of sectors, The Outlook explores the importance of partnering and collaborating with others as a major factor critical for success in the new digital age.

Purchase copies of the publication, download our new iPad App, view video excerpts of our interviewees and sample the out-of-home chapter for free via: www.pwcoutlook.com.au.

Global Entertainment & Media Outlook 2011-2015

The Global Entertainment & Media Outlook 2011-2015: The collaborative future: reshaping for consumer relevance and engagement has launched.

This year's Global Outlook puts a spotlight on:
  • The digitally empowered consumer: access to content choice is unprecedented and often free, but the industry cannot survive if content is not monetised. What incentives can be offered to encourage consumers to pay?
  • The involved advertiser: Advertisers and agencies are getting more sophisticated in grabbing the new opportunities of the digital age, especially through mobility and social networking.
  • Transforming the business for digital: The dynamics outlined above are taking E&M companies towards a new operating model–the Collaborative Digital Enterprise, or CDE–designed for an environment of constant digitally driven disruption and opportunity.
To purchase a copy of the Global Entertainment & Media Outlook 2011-2015 visit: www.pwcoutlook.com.au.