Entertainment & Media Outlook 2009-2013

As advertising revenues decline across many media sectors, what are the game changers for the entertainment and media industry? As consumers migrate to digital platforms and frequently become content producers themselves, how will the industry adapt? Where will the revenues of the future come from? These issues, and more, are considered in the 8th annual edition of the Entertainment & Media Outlook 2009-2013.

Outlook is the leading industry publication in the Australian market providing detailed five-year consumer spending and advertising forecasts across 11 segments of the entertainment and media sector. This year’s Outlook contains a number of new features including an interactive CD-ROM, an industry brand map, as well as perspectives from prominent industry leaders from the entertainment and media value chain.

• Order Entertainment & Media Outlook 2009-2013

View our [WMV] footage from the Entertainment & Media Outlook 2009-2013.

• Outlook for the Australian Entertainment and Media Sector
  The Australian E&M sector will grow on average, by 3.8% annually over the next 5 years:
  David Wiadrowski - Technology, Information, Communications & Entertainment Industry Leader

• A fragmented road to recovery for advertising
  Outlook expects a fragmented road to recovery for advertising supported entertainment and media:
  Steven Bosiljevac - Entertainment & Media Leader

• Consumer Revenues - The growth engine for entertainment and media
  Consumer revenues expected to grow, on average, by a healthy 5.5% annually over next 5 years:
  Megan Brownlow - Australian Entertainment & Media Outlook Editor

• Mobile Devices - Great opportunities but some hurdles too
  It’s estimated 39% of mobile phones in Australia are now "smart phones" - that is, small computers with phones attached:
  Megan Brownlow

• National Broadband Network - A game changer
  One of the main game changers is the fibre-to-the-home National Broadband Network:
  Steven Bosiljevac

• Perspectives from net generation consumers
  Outlook spoke to media consumers from the net generation - 18 to 26-year olds. They revealed high rates of multi-tasking and social media usage... but mixed feelings about advertisings:
  David Wiadrowski