Australian Banking Survey: Digital Tipping Point

Using digital to drive future retail banking profitability

What is the Digital Tipping Point?

It is a point that is driven by customers’ attitude towards, and uptake of, digital. It is the point at which digital goes from being an adjunct to a banking proposition, to being essential. It is the point that banks go from having a digital proposition, to being a digital proposition. Most importantly we think that point is now and it affects how banks should think about their market and investment strategies.

PwC conducted research with 1,000 customers to test the impact and extent of the Digital Tipping Point in Australian retail banking. The respondents represented a cross-section of customers in terms of demographic attributes. Our intent was to supplement and augment the insights that the banks already have on their own customers, and provide an 'outside-in' perspective including global insights.

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Global Banking Survey

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