A crystal-clear understanding of what customers want, need and value most can point the way toward a competitive advantage. PwC's values-based approach to getting inside the minds of real consumers—coupled with a quantitative DNA that lets us examine experiences with an economic filter—can be The Difference between simply listening to customers and truly getting to know them.
Here's some of what today's companies are using to create distinctive, engaging and memorable experiences for their customers. This video provides a quick overview of trends influencing the world of customer experience design.
We help clients who are grappling with how to create and sustain a superior customer experience across their varied customer touch points. Specific challenges we assist clients with include:
PwC's Experience Radar helps businesses win in the marketplace by delivering a customer experience that attracts new profitable customers, keeps the customers you have, and expands your margins.
Growth is about delivering the right experience, to the right customers, at the right time.
The methodology employs an advanced conjoint survey technique to reveal insights that can be honed to precision. It measures multiple dimensions of experience -- mirroring actual customer behaviour - and tying it all back to real business metrics. It helps you locate elements critical to pleasing customers and growing business.
Experience Radar can focus on different experience attributes for different industries, but there are common attributes we typically measure (on right). The broad industry-focused Experience Radars can be customised to provide a closer-up view of your company's customers.