Enterprise gamification – Buzzword or business tool

Deciphering the buzz around gamification for enterprise

Highlighted as an 'emerging' trend, gamification is a technique that has been utilised in various forms within the corporate environment for a number of years. However the advent of the digital economy has driven gamification to a new level, facilitating entertainment, engagement and loyalty particularly among consumer-facing businesses.

The question is: how can gamification be leveraged within the context of an enterprise?

In our report 'Enterprise gamification - Buzzword or business tool', we explore the commercial and engagement potential that can be derived from adapting this technique within the corporate environment. Examining gamification examples, we outline the considerations that businesses need to take into account when gamifying for business.

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Enterprise gamification - Buzzword or business tool