Perform to prosper

The race towards Australia’s future prosperity

 

At the 2016 Rio Olympics, Australia ranked 10th i­n the world in the final medal tally. Cue: national outrage at our substandard result. But what if our nation continues to slide down the rankings for the next 30-odd years? What if we plummet past more and more nations, below Nigeria, then Thailand, the Philippines, Vietnam and Bangladesh?

You can imagine the response: Media outcry. Repeated inquests into what went wrong. Heads rolling at the top of Australia’s sporting institutions. And massive injections of public and private money to reverse the decline.

 

Now consider this: On current form, Australia’s place in the global economy is set to crash from 19th to 28th by 2050.

      

Source: PwC's The World in 2050, 2017
 

 

Luke Sayers, PwC Australia CEO says, “As in sport, this decline will damage Australia’s prestige and influence – but it will also dramatically damage our hopes of ongoing prosperity too. Unemployment and poverty will rise, social inequality will increase and older Australians will be priced out of aged care.

“To achieve economic growth at a basic level - 2% annual GDP growth - our $1.6 trillion economy needs an extra $32 billion pumped into it every year. And right now, we’re not even close.”

 

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Future of...

We see a world where the new possibilities that man and machine in collaboration bring us are almost endless. Cognitive computing is replacing knowledge work – but it’s still people who have ideas, not machines. How do we re-think the future of workforces? How do we nurture the adaptable, re-skilled people we need to work alongside technology? And how do analytics and data visualisation bring insight through previously unseen patterns?

 

The world of work is changing fast, how will you stay ahead?

 

Culture

Rather than trying to change existing culture, organisations can harness existing cultural forces to support strategy and accelerate/ sustain change efforts. The secret is to target a few behaviours that are critical, and a few sources of emotional energy that are already underutilised in the culture. One key to successful execution involving informal leaders who already make use of their cultural influence in motivating people who work for them.

 

Culture that drives performance

 

Workplace Trust

The ability to trust people might seem like a pleasant luxury, but economists are starting to believe that it's rather more important than that. A lack of trust is directly damaging for economic growth (macro) and for a company's success (micro), holding back investments, entrepreneurship and innovation.

A trusted organisation has 4 components - enabling relationships, building reputation, behaving reliably and doing good.

Trust defined

Transformational Leadership

With the potential for disruption across any industry being so high, the need for an organisation to transform and change is a 'when' rather than an 'if'.

If you want your transformation to succeed we think there are two questions you need answers to:

  1. How do you know your transformation leader is going to succeed?
  2. Is my organisation 'change capable' and can it be sustained?

Why is this important?

Leadership at all levels

Leadership is vital to free workers from the unimportant and focus them on delivering the right things. We can’t make humans into machines, but we can allow them to be better humans.

The productivity puzzle

Rewards & Performance

What motivates and drives workers? How do we respond to threats and rewards, to policies, and what contributes to our happiness?

Meawhile, the average working woman in the OECD still earns 16% less than her male counterpart, despite becoming better qualified. In this day and age, it seems unconscionable that women are still paid relatively less than men. Inequality starts at a young age: a UK survey by Halifax shows that boys get 13% more pocket money than girls.

Trust, risk & behaviours

Women In Work Index: Closing the gender pay gap

Ten minutes program

Digitising HR

HR needs a deep knowledge about workplace issues. But it should also bring first-rate analytic minds into the function to help companies make sense of their employee data and get the most from their human capital. And the world of work is set to get more complicated still as organisations look towards automation, digitisation and mixing employees with ‘gig’, contract and outsourced skills.

Innovating for tomorrow's workforce

Rethinking HR for the digital age

Talent

By 2020, the make-up of the workforce and how it’s recruited, organised and rewarded will look very different from today. In turn, the role and function of HR will have been overhauled. As human capital and business strategies become more intertwined, business and HR leaders both need to be accountable for adressing human capital priorities.

Developing the right workforce requires a new mindset as much as a new skillset. Ramping up hiring or throwing dollars at training won’t solve the skills problem. Competing priorities, like balancing talent needs with costs, aren’t going away, and there are still talent shortages.
Companies that survive and thrive will focus on recruiting the right people with the right mindset: those who combine business skills with traits such as versatility, digital-savvy, cultural insight, creativity and comfort with transparency. 

The future of work

People and purpose - Talent strategy in an unpredictable world

People strategy for the digital age

A new take on talent for Financial Services

Adapt to survive

People and purpose - Talent strategy in an unpredictable world

The power to perform - human capital 2020 and beyond in FS

Winning the fight for female talent - how to gain the diversity edge through inclusive recruitment

Behaviours

Culture is just as important as strategy and operating model, mananging all three enables rapid sustainable benefits realisation. Behaviours not mindsets are the best starting point. It’s easier to act your way into a new way of thinking than think your way into a new way of acting.

A mandate for responding to the uncertain future of work

Purpose and values

Changing societal expectations are leading many organisations to redefine their corporate purpose to include their broader impact.

Purpose driven strategy

Work/life balance

Independent work is perceived to allow greater flexibility in schedule and control over work environment, the opportunity to earn more, and a better work-life balance. In this world where workers crave autonomy but need stability, 'complexity' and 'fluidity' are the hallmarks of the new work order. No longer is there just one social contract between employer and worker - each must be tailored to the needs of the employer and employee alike, rather than being rigid and rule-driven.

The future of work

Work-life 3.0

Organisational agility & flexibility

More and more Australian organisations are moving towards making all roles ‘flexible’, allowing employees to determine how, where and when they work.
Flexibility has extended past employees working part time or altering the hours that they work to fit in with personal commitments and has shifted towards employees working remotely, interstate or internationally. To enable increased flexibility and agility, policies and processes throughout the entire organisation need to be reviewed and updated. From a mobility perspective, it is essential that the organisation’s mobility policy and processes address the specific requirements and obligations that arise from working flexibly in either a domestic or international context.

A question of skills and where to get them

All roles flex across borders - Making it work

All roles flex across borders - Making it work - careful documentation and legal compliance

All roles flex across borders - Making it work – Employer and employee taxes

 

Workplace culture

Many business and HR issues are being driven by disruptive innovations that are challenging the way we work, traditional industries and business models. We need to start thinking differently to keep up with the pace of change.

The future of work

Aligning to strategy

A company's culture is as critical as strategy and operations, and the three must be in sync. To align culture to strategy, begin by developing an understanding of the strengths within your existing culture. These "critical few behaviours" can be leveraged in support of what the company is trying to accomplish strategically.

PwC Transform Human Capital - Align culture to strategy

Workforce

Major forces and trends are underway that will dramatically impact how workforces need to respond and adapt to achieve success. Workforces are adjusting to an increasingly mobile workforce, and a variety of new workers - commuters, business travellers, virtual assignments, and freelance project workers. The power of data-led insight is transforming how organisations can make better informed decisions about harnessing the power of their people – particularly for strategic workforce planning.

How to win staff and influence people policy

Australia’s CEO survey 2017

Demographics

Older people could hold the key to reviving Australia's economy, with the potential to add up to $78b to Australia's GPD, while our next generation of workers could inject $1 trillion. Female millennials are becoming a larger and larger part of the global talent pool, while 78% of large organisations tell us they’re actively seeking to hire more women – especially into more experienced and senior level positions. The workforce of the future will be a hybrid of ages, cultures, genders and working styles. What does this mean for the future of your organisation? Have you thought about who the business leaders of 2030 will be? What are the risks of being left behind?

Winning the fight for female talent: How to gain the diversity edge through inclusive recruitment

Five Strategies for Finding -  and Keeping -Female Talent

Golden Age Index

1-2 skip a few 99-100 - Is the public sector planning for the 100 year life?

Working till we're 100: How to deal with an aging workforce

Working to 100

Young Workers Index

The female millenial: A new era of talent

Millenials at work: Reshaping the workplace

The future of work

Australia in transition - debunking the term workforce of the future

Young workers index 2016 - Empowering a new generation

 

Workforce Mix

Next-gen workforces will be a mix of permanent, contract and outsourced labour, by virtue of business needs and worker preferences. What impact will changing talent mixes have on organisational culture? And are HR ready to deal with the complex challenges new worker ecosystems bring?

The right talent mix: How will tomorrow's organisations get the right people when they need them?

Our perspectives and insight for the future

Recent talent trends forcing strategic approaches - How enhanced mobility is at the core

What's next for global mobility? The impact of megatrends

Think you know who’s doing the work? Think again

 

Mobility

The business world is in the midst of fundamental change and in the next decade the ability of organisations to manage their global talent efficiently will mark the difference between success and failure. We’re facing a world where the best and brightest talent are prepared to follow their own agenda and opportunities, wherever they may be and irrespective of who is offering them.

Closer to home, Australia has the talent to succeed in Asia, but are we doing enough to foster, prepare and deploy this talent in the region?

Globally, there is a glaring disconnect in female expectations and companies’ approaches to female mobility. Only 20 per cent of the current internationally mobile population are women and only 22 per cent of global mobility executives are actively trying to increase their levels of female mobility. How prepared are you to seize this opportunity?

Talent mobility: 2020 and beyond

Moving women with purpose

Recent talent trends forcing strategic approaches - How enhanced mobility is at the core

What's next for global mobility? The impact of megatrends

Future skills and capabilities

We are at a critical point in time. Australia needs to foster a nation of innovation to ensure our children, businesses and economy prosper in the long term. We need to equip not just our children, but our entire workforce, with 21st century skills, to enable them to think, solve, create, persist, sort and share. Above all, we need to encourage curiousity, imagination and passion.

With more tasks being automated, and many jobs of the future not even thought of yet, will our education shift from its traditional roots to one of life-long learning & development?

Education reform: The engine room of Australia’s future prosperity

Future proofing Australia’s workforce by growing skills in STEM

Young workers index 2016 - Empowering a new generation

Workforce of the Future: The Fourth Industrial Revolution - The Crawford Half-Time Series: Future of Work - Belinda

Australia in transition: Debunking the myth that robots will replace humans in the workforce

A question of skills and where to get them

Accelerating productivity for new starters

Effective onboarding programs can establish your culture, increase/ accelerate productivity, and assist with employee retention over time. Setting staff up with the social networks, knowledge, and technology resources - reduces the barriers to their productivity. With more tasks being automated, and many jobs of the future not even thought of yet, will our education shift from its traditional roots to one of life-long learning & development?

Diversity & inclusion

When we talk about diversity, we’re describing a wide range of differences and similarities. In its full breadth, diversity encompasses 24 dimensions — including race, ethnicity, gender, sexual orientation, religion, generation and physical ability. Some are visible, some are not.

In today’s fast moving world, achieving diversity and inclusion is a critical challenge and opportunity for all organisations. To make progress, diversity must be embedded into the organisation’s DNA – and leadership must be committed to and accountable for diversity.

Leading for change: A blueprint for cultural diversity and inclusive leadership

Winning the fight for female talent - how to gain the diversity edge through inclusive recruitment

Women in Work Index 2017 Closing the gender pay gap

Golden Age Index

1-2 skip a few 99-100 - Is the public sector planning for the 100 year life?

Working till we're 100: How to deal with an aging workforce

Working to 100

Young Workers Index

The female millenial: A new era of talent

Millenials at work: Reshaping the workplace

 

 

Flexible work practices

The world has changed – men and women have completely different expectations of work – and yet too often our systems have not changed to allow for this. To attract and retain the modern workforce a culture of flexibility and work-life balance is critical.

Flexibility critical to being a talent magnet to the modern workforce

Operations

As organisations seek to gain advantage, business operations have come into the spotlight and demand for optimal cost management and customer-centric processes has never been greater. Yet, have you considered how your operations also affect your workforce, and how they in turn can work with your organisation to improve your overall performance?

Operations

Purpose driven strategy

Purpose driven strategy is manifesting something that is bigger than performance for self-interest. Organisations should be thinking about how they deliver value now, and how in a world that is rapidly changing they will deliver work in the future under a different paradigm with different values. How can you tap into leading with compassion and doing something for the greater good, from a business perspective? 

Purpose driven strategy

 

Global operations

Of the top two most likely disruptive trends over the next five years, Australian COOs rank changes in industry regulation as the most disruptive, followed by changes in demand patterns, volatility and demographics. But only half expect disruption from increasing competition, compared to almost two-thirds in the US. And only 52% of Australia’s COOs expect disruption from changes in core technologies of production or service provision, compared to 60% globally and 71% in the US.

Time to reimagine operations - PwC's 2015 Global Operations Survey: Australian insights

Data validation & analytics

Advanced analytics and machine learning – technologies that once seemed like beacons from a distant future – are increasingly available and accessible to businesses. The ability to make intelligent decisions that drive growth, disrupt the market and capitalise on emerging opportunities is now linked less to gut feel and industry knowledge and more to predictive and prescriptive analytics, artificial intelligence and data-driven insights. Gaining competitive advantage is no longer about accepting the status quo or relying on age-old traditions. It’s about mustering the courage and commitment to harness both mind and machine.

Organisations need to harness analytics and data visualisation to bringing insight and order, through previously unseen patterns, to business decision-making. But how do we learn to ask the right questions of the data?

Big Decisions: Insights on the Australian market from PwC’s Global Data and Analytics Survey 2016

Analytics and a world of possibility

Research & development

Most of the world’s major innovators are in the midst of the same transformational journey. They are moving into a new world in which R&D is shifting more and more to developing the software that enables and enhances the performance of their products, and on developing services they can sell along with the products, which provide customers with additional features and improved usability.

Global Innovation 1000

Productivity

What are the issues that boost or crush productivity?

The productivity puzzle

Technology

Technological advancements are appearing, rapidly and simultaneously, in fields as disparate as healthcare and industrial manufacturing, because of the following concurrent factors:

  • Cheaper access to technology
  • Globalisation of technology
  • Increased comfort with technology
  • The competitive advantage of technology
  • Multiplier effect of technology

Tech breakthroughs megatrends

Our perspectives and insight for the future

Robotics & automation

Organisations today are looking for ways to radically overhaul their business processes to meet high customer expectations while lowering costs and risks. In the US, organisations are turning to Robotic Process Automation to achieve this, while drones are projected to take $127bn worth of human work by 2020.

How is this revolution disrupting industries and allowing companies to create new business and operating models?

Robotic process automation

People, change... and robots

Rise of the robots - good news or bad for businesses and society?

Clarity from above: commercial applications of drone technology

The wearable life 2.0

Tech breakthroughs megatrends

The robots are coming: Are CEOs ready for the era of automation?

Technology breakthroughs

The technological breakthroughs megatrend is manifesting itself in a proliferation of technologies. To remain relevant and to succeed, emerging technology strategy needs to be a part of every company’s corporate strategy.

Technological advancements are appearing, rapidly and simultaneously, in fields as disparate as healthcare and industrial manufacturing, because of the following concurrent factors: cheaper access to technology, globalisation of technology, increased comfort with technology, the competitive advantage of technology, and the multiplier effect of technology.

Tech breakthroughs megatrend: how to prepare for its impact

Managing man and machine

Collaboration

Increasing complexity and accelerating disruption require a different response by leaders than they’ve used in the past to have success. We are now in the era of collaboration - where traditional competitiveness may likely be stiffling innovation and new market opportunities. How can you work differently to open the door to new possibilities?

Open Innovation

A very human future: Humans and technology in collaboration

Digital transformation & convergence

Digitisation is transforming how companies in every industry go to market, interact with customers, and carry out their operations. The digital transformation required, however, is complex, time consuming, and expensive, and it affects every aspect of the enterprise. So it’s essential that companies actively plan and monitor their digital investments in order to get their money’s worth out of the effort.

What's your digital ROI?

Blurred lines: How FinTech is shaping Financial Services

Managing your workforce

In the age of the machine, people matter more than ever. The right mix of people and machines in the workplace - and the implications not only for business but for wider society - is the critical talent question of our age.

The talent challenge: Harnessing the power of human skills in the machine age

Innovating for tomorrow's workforce

People and robots

The accelerating pace of change and advancement in technology has seen the rise of the robot change the face of how we work, how we learn, the economy, the job market and the community at large. Nearly half of Australia's workforce is at risk of computerisation and automation in the coming decade. So, with Australia’s economy and business landscape in transition how can business leaders build a workforce fit for the future?

We can’t make humans into machines, but we can allow them to be better humans.

Webcast: Rise of the robots

The robots are coming

Rise of the robots - good news or bad for businesses and society?

People, change... and robots

The productivity puzzle

Cyber security risks

The technology revolution has shifted traditional boundaries. Businesses now operate in an increasingly interconnected digital ecosystem. While offering opportunities for innovation and productivity, the Cyber era also presents new risks and challenges.

Cyber

Game of Threats

The Global State of Information Security® Survey 2017: Australian insights

Enabling contingent workers

Organisations are facing shorter strategy cycles, ever changing skill needs and a global battle for key skills as part of their contingent workforce. Many are wanting the right technology solution to find and connect with the best talent to allow them to deliver value - wherever they may be.

Keep flexible and carry on: policies for a mobile workforce

User experience

Companies everywhere pay too little attention to the implicit messages - about productivity, commitment, and capabilities - that are sent by their own software interfaces.

Your employees' user experience should be a strategic priority

Operating Model & Organisational Design

Constant disruption means your systems, processes, structure, information and people must be fully integrated and aligned to strategy yet agile and ready to change at speed. Old organisational hierarchies don't get the right people solving problems and creating ideas quickly. 

Australia in transition: “We need to completely rethink organisations”

Skills based design

By 2020, more than a third of the desired core skill sets of most occupations will be comprised of skills that are not yet considered crucial to the job today. Knowing what these are, identifying if and where the skills you will need currently exist and developing a strategy to acquire access to them is vital – including cultivating a workforce with high levels of learning agility.

A question of skills and where to get them

Adapt to survive

People strategy

When a company struggles to execute on a strategy, all too often the first reaction is to redraw the organisation chart. Research shows that enterprises fail at execution becase they go straight to structural reorganisation and neglect the most powerful drivers of effectiveness - decision rights and information flow elements. 

The future of work

Australia in transition: What does an organisation of the future look like?

Aligning talent with work

The future of work will require organisational models and structures that will deliver maximum agility, flexibility and responsiveness. Organisation design can bring clarity to individual role accountabilities vs. more formal governance requirements, in line with both internal needs and in externally regulated environments.

The future of work

Workplace

Organisations are exploiting consumer-oriented styles and technologies to create the kinds of collaborative and data driven work environments that drive agility, innovation and workforce effectiveness. 

New ways of working

Cost

Organisations are experimenting with activity based workplaces, and working from home inititatives, and it is decreasing their real estate overheads significantly. ABW requires fewer desks, storage areas, and space per person, whilst offering different styles of spaces to suit various types of work.

Emerging trends in real estate - Asia Pacific 2017

Location

As workplaces are increasingly supported by collaboration and communications technologies, employees become independent of their location. Opening new lines for collaboration across silos and locations can shortcut problem solving within the organisation. Employees can enjoy how the increased flexibility supports better work-life balance, however the pressure to be "always on" must be managed. The workplace culture needs to find new ways of developing trusted relationships across virtual networks.

Sharing offices in a sharing economy

Why advancing densification of US office space is opening up a new era of opportunity and creativity for developers

Cities are growing fast but are they growing in the right way?

Flexibility

Workforce dynamics - the state of jobs today and where they're headed - are changing. How can employers best manage and optimise the workforce for success in the years ahead?

The future of work

Work-life 3.0

Working hours

As organisations strive to be agile and flexible, these attitudes will increasingly extend to working hours. Potential working arrangements include working part-time, job sharing, varied work hours and telecommuting.

An anytime-anywhere approach to business requires a culture of trust. The right technology enablers support staff in flexing their hours in ways that support their clients, and can nurture staff satisfaction and engagement.

The future of work

Work-life 3.0

Women In Work Index: Closing the gender pay gap

Using an office move to supercharge your strategy and culture

Culture can be slow to change, but environment may have a big influence on behaviours. Moving offices presents an opportunity to assess culture and how to better align it to strategy. The design an environment to foster the right behaviours and culture.

New ways of working

Getting Australia on the right track

So, whose job is it to secure this $32-billion-dollar injection? Who’s responsible for ensuring Australia’s prosperity?

At PwC, we believe everyone has a role to play. Government. Educators. And business too. That’s why we’re calling for action on a nation-building scale to get the economy moving again. We cannot hope to hit that $32 billion by doing things as we’ve always done them. We need to find new ways of working to create new value.

New ways of working such as embracing technology, reinventing the workplace, and educating workers of all ages and backgrounds. Technology is racing off at breakneck speed and business leaders must drop the legacy systems that are holding their organisations back. Automation is quickly changing people’s careers beyond recognition, and our workforce must be agile enough to keep up.

PwC research indicates that action in three areas, in particular, will put Australia back on track: collaboration, culture and commercialisation.

Collaboration

“Australia is blessed with some of the finest researchers and brightest business minds in the world, yet this translates into very few new-to-market innovations,” says Trent Lund, PwC’s Head of Innovation.

“Australia is ranked third in the OECD in terms of research, yet we come in at 33rd when it comes to patents,” says Lund. How is it possible such a paltry proportion of our research translates into commercial outcomes? “Because Australia is also last in the OECD when it comes to collaboration between companies and universities and research centres.”

The cost of collaboration is prohibitive in Australia. “We have neither the industry systems, nor the management capabilities to facilitate it,” says Lund. “The payoff appears too low as we still only ever consider collaborating within – not beyond – domestic markets.”

This is despite 88% of Australian CEOs rating collaboration as very important to their organisation, and rating increased collaboration both internally and externally as one of the top three benefits of promoting talent diversity and inclusiveness. 

PwC modelling shows that, when it comes to international collaboration, Australia ranks just 27th in the OECD, with only 7.7 percent of businesses collaborating while improving or creating products and/or processes. Moreover, we’re passing up major productivity gains. PwC benchmarked Australia against other OECD countries and found that Australia’s gross domestic product (GDP) would increase $8 billion over the next 10 years, if Australia reached just the OECD average for collaboration.

 

If Australia reaches the collaboration levels of the top five OECD countries, the increase to GDP over the next 10 years would be $23.5 billion.

 

So how do we make this happen? “The secret is to make collaboration global in scope, so that the payback warrants the investment,” says Lund. “By focussing on bigger markets like China or the US, Australian industry leaders immediately tap into markets of approximately 1.4 billion and 319 million respectively, versus 23 million at home.

“We must also incentivise research that delivers commercial outcomes, and encourage the cultural shifts required to achieve this. Businesses must open their doors to one another and work together to solve common problems. In schools, we must teach our young people how to collaborate as a core skill, and in our wider education system, we must reward knowledge sharing and alliances. And government support must be targeted where we can achieve critical mass and scale.”

Culture

Make no mistake: it’s going to take a seismic shift to reinvent the Australian economy. We must challenge and change the way we work.

Australia’s culture around achievement is wrong. In the same way we interrogate our Olympic athletes, while ignoring our economic stagnation; we focus our efforts in the wrong places, too. Commonwealth spending on science and innovation has declined by 20 percent as a share of GDP over the past 20 years. STEM (science, technology, engineering and maths) disciplines still suffer an image problem when compared to alternatives, such as medicine or law, which are perceived as more worthy or higher status. And yet 44 percent of jobs that we’re training for now could cease to exist in the short-to-medium term future.

“Business, government and academia exist in separate vacuums from one another at the moment,” says Lund. “But they must work together to future-proof our workforce and prepare our young people for the jobs of tomorrow.”

We must shift our aspirations, but also we must broaden them if we want to make any headway on growth. “Australia suffers from a risk-averse culture that is reinforced by the homogenous composition of our boards,” says Lund.

Commercialisation

Australia does have success stories, such as Atlassian, Cochlear and CSL, yet C-suite incentives, remuneration and tenures don’t usually reward commercialisation. Instead, short-term incentives are the norm with ‘caution’ and ‘governance’ the language of analysts.

PwC’s 2017 Global CEO Survey found Australian CEOs are positive about their own growth prospects and economic conditions, more so than international peers. The ‘how’ is less clear with 93% planning organic growth, and 60% planning new mergers and acquisitions. But 73% still plan to implement a cost reduction activity and 22% plan on outsourcing to drive growth.

Is this more of the same, with less risk taking?

“The safest path for many mature businesses is actually to embrace risk,” says Trent Lund. “Clinging on to tried and trusted channels and models leaves a business wide open for disruption. If Australian firms don’t find new ways of working, then they will be picked off by overseas competitors with more courage and ingenuity.

 

The focus in corporate boardrooms needs to shift from protecting the established way of doing things, towards creating new ideas, and then commercialising these new ideas.

 

“After all, if we don’t believe we have the commercial ability to compete globally, why should the rest of the world?”

Under starter's orders

In other words, Australia must act. We have the knowledge; we have the skills. We certainly have the talent. If we can connect all these components together, Australia’s innovation engine can roar into life.

Using tech to disrupt from within

The age of automation is upon us, and dramatic change is coming with it. Our nation’s economic future will, in large part, hinge upon the question: How can technology solve our customer’s problem?

PwC’s 2017 Global CEO Survey found 52% of Australian CEOs are already exploring the benefits of humans and machines working together, while 42% are considering the impact of artificial intelligence on future skills needs.

From robotics to artificial intelligence (AI), smart machines are increasingly capable of doing things that are equal to, or better than, human capabilities. And the impact will be unprecedented.

“This isn’t something to fear – in fact, this should be seen as a time of great opportunity for Australian businesses,” says Deb Eckersley, PwC’s New Ways of Working Partner. “If history shows us anything, it’s that technological progress leads to higher living standards and increased consumption, rather than causing mass unemployment.”

 

 

So robots are not coming for our jobs? “Yes, but not in the way that some people might have you believe,” says Eckersley. “If automation takes place on the scale that’s predicted, then we’ll need to mobilise people to work alongside the machines if we’re going to achieve the sorts of vast improvements in productivity that look possible.

Results from PwC’s 20th CEO Survey show this to be the case. Globally, only 16% of CEOs plan to cut their company’s headcount over the next 12 months, with only a quarter of them saying it’s primarily because of technology. Conversely, 52% plan to hire more employees.


Complementary jobs will arise, and could offset those that are lost. In fact, most of the jobs we’ll be doing in the future haven’t even been invented yet.

As a society, we need to approach what will be a seismic shift purposefully if this positive future vision of is to have a strong chance of success, If not, we run the risk of many people not being able to make a living.”

This leaves Australian business and Australian workers with a choice: change and prosper, or be left behind.

Technology IN the workplace

First, Australians need to fundamentally rethink our approach to technology in the workplace, says PwC’s CIO Hilda Clune. “Any progress towards improved productivity requires us to think carefully about what it takes to bring technology and people together in a meaningful way. We need to enable an approach of agile adoption if we’re going to create a truly digital culture.”

In Australia, we’re keen consumers of technology, but we’re not creators by world-class standards. Our computer science graduates comprise only two percent of the domestic total of all graduates each year, and our total number of tech graduates is 30 percent lower than our international counterparts.

“But education alone cannot carry the burden, Australian employers need to adapt too,” says Clune. “That means anticipating technological change and helping your workforce to adjust. If you want to attract and retain the best and the brightest talent, you know this: they will be hungrier than ever to learn on the job. Their livelihoods will depend upon exposure of, and expertise with, the latest technology. If you can’t provide access and training to that, the best talent will go elsewhere.”

An increasingly tech-literate workforce will also expect employers to be flexible with technology too, says Clune. “Business leaders need to focus on the democratisation of technology at work. That means giving people choice. Proactively empowering employees when it comes to tech.

“Employers should obviously establish guidelines,” says Clune. “And protect their data at all costs. But wherever possible, they need to provide optionality and encourage digital uptake, such as inviting employees to bring their own devices to work and then finding inventive ways to use them.”

 

Technology AND the workplace

Then, we need to take a step back and reconceive of technology and the workplace. This means putting digital transformation at the very heart of every organisation. “Many businesses still operate on legacy systems that simply aren't fit for purpose in the 21st Century,” says Clune. “You can’t keep patching up problems on the periphery – these legacy systems must be torn down. That requires guts and foresight, and it’s essential. What we're talking about here is businesses disrupting themselves from within, otherwise they won’t survive.”

Technology is fundamentally shifting the way we work, and the type of organisations we work for. It’s now easier than ever for people to coordinate themselves, as seen by the rise in small-scale operations in the gig economy and the sharing economy. Large corporations can still thrive but, as London Business School’s Lynda Gratton has pointed out, they’ll be increasingly surrounded by smaller businesses and start-ups in a complex system of alliances.

“At PwC Australia, we’re embracing such alliances and we’re one hundred percent in the Cloud,” says Clune. “This allows us to be part of a broader ecosystem of innovation where ideas and best practice thrive. We’ve also recognised the need to disrupt ourselves, and our work practices. That meant radically reshaping our business structures, processes, and even our actual office space to suit our clients and co-create solutions for customer problems.”

A disruption mindset is required if Australia is going to break the incumbent models, and begin working in a truly 21st Century way. “At PwC, we’re constantly challenging the dominant logic when it comes to the rules and structures that govern the way we work, and technology is a core part of this,” says Eckersley.

When it comes to the future of work, it’s all about the art of the possible.

Standing up for Australia's prosperity

 

For the past two decades, Australians have been surfing on wave after wave of continuous economic growth. But if we’re going to keep catching those waves, our workforce is going to have to become nimble – because the conditions are changing around us. Collective action must be taken now by government, educators, employers, and individuals.

 

Change forecast

Australia will not be prosperous unless it has a productive workforce that can support its ageing population. We must also consider the spectrum of the workforce into the future. It is no longer just those aged between 25-60 that should be the focus of ‘working age’.

The Golden Age Index says that compared with other OECD countries, older Australians are underutilised in the workforce. "If we get our participation rate up to that of, say, Sweden, we would add $78 billion to our GDP," says PwC’s Global Managing Partner - People and Organisation, Jon Williams. PwC estimates this could take 10 years, and would require Australia to lift participation rates of workers over 55 by 10 per cent.

But if the nation continues its current trajectory, the only growth will be in government budget deficits.

The labour market is changing. Jobs for life and careers for life are already becoming extinct. The jobs of the future will be unrecognisable from the past; shaped by automation, robotics, digital disruption and the breaking down of geographic barriers. Australia’s workforce must compete with international talent like never before.

Employers will increasingly seek skilled contractors, for shorter periods of time. Workers will need to become highly productive, as their performance will be judged not on minutes billed – but value created. Increasingly, professionals will require a flexible portfolio of relationships and projects.

That is going to require a lot more agility on the part of workers. PwC’s 2017 Global CEO Survey found the top skills Australian CEOs believe to be very important for their organisation are leadership (91%), collaboration (88%), problem solving (86%), and adaptability (80%). These will be the currency that workers carry in the new labour market.

 

End of HR as we know it

 

“The increased casualisation of work is going to impact millions of people across Australia’s workforce,” says Williams. “To thrive in this environment, workers will need to continually learn and relearn, and to train and retrain. That means rethinking how Australia’s education systems are set up. The idea that we can cram education into the early years of long lives makes no sense: we must embrace lifelong learning.”

Williams says workers will be hungry for new kinds of qualifications, such as online ‘microcredentials’ and ‘nanodegrees’: “This won’t just apply to millennials – it will also apply to people well-established in their careers too. Careers advice will be required across the generations and social classes. It’s a totally different way for people to think about their lives.”

The danger is that most Australians are not prepared for the changes heading their way. “At present, the nation is stuck in old ways of thinking and our institutions are as well,” says Williams.

Beyond populism

Australia’s workforce won’t be able to adapt unless its institutions adapt too – across government, education and business. All parties need to get together to solve this problem.

The focus must be on equipping Australians to be agile so that they can exploit the new roles of tomorrow. Politicians needs to look beyond populism, and beyond the three-year election cycle, to develop a comprehensive long-term strategy.

“Government and the business sector need to listen to each other and work together to prepare the nation’s workforce for the future,” says Sara Caplan, CEO at PwC’s Skills For Australia. “Businesses have access to data on trends in industry and the labour market. Policymakers can use that to anticipate future market needs and help bring about systemic changes in education and business culture, incentivising and facilitating greater collaboration across academia and business.”

That collaboration is crucial, says Caplan, to avoid a dependency culture where skills training only happens where there is government funding. “Right now, State government funds vocational training and schools; Federal government controls tertiary education. We need a joined-up approach that establishes training systems and makes them self-sustaining. Having created that momentum for employers to invest in skills, government can often step away.”

Re-Learning Learning

At the same time, the education sector needs to rethink its approach so that the focus is on employability and transferable skills.

 

“If you think about most workplaces, almost all the outputs are the result of teams collaborating,” says Caplan. “Yet our education system rewards students for work that they undertake individually.

 

There is growing evidence that, if people are taught in a project-based approach, they develop a lot more of the skills that they will need professionally. But most schools and universities in Australia aren’t yet built for project-based teaching, from an organisational, physical or curriculum point of view.”

And the focus on reshaping education can’t stop with schools, vocational trainers or even with universities. Careers education and support structures must be available for young and old, for blue collar and white collar. “We have to equip all workers with the skills and knowledge to help them make important decisions about transitions in their careers,” says Caplan. “Everyone needs to know what industries are growing and how they can develop the skills to step into these. They need to know how their existing skills can be used in a different context and be able to identify any gaps and how to fill them through additional training.”

Retirement planning, superannuation and property ownership will also require a re-think. “Because Australians’ working lives will be longer and more varied, their incomes will fluctuate as they retrain and switch between careers,” says Jon Williams. “Being tied to traditional mortgages will hamper workers’ ability to step off the treadmill, study and transition to new industries.

“Today’s worker needs to be flexible. They should no longer be defined by a role or profession but consider the bundle of skills and capabilities they hold because the job descriptions of today are looking very different."

Riding the waves together

Business leaders often lament that the current education system fails to provide work-ready candidates. Now it’s time that they became part of the solution. “Employers must step up and make their voices heard on the skills people are being trained in,” says Caplan. “Business leaders must give politicians and educators a steer. That means looking at what is happening in industry sectors, joining forces with other industries to find common ground, and then driving the agenda. Industries must advocate for policy and education courses that deliver a talent pool they can all fish from. It’s no use sitting back and waiting for government to solve all the problems.”

Employers must also accept responsibility for some of the ongoing vocational training that workers will need. “Attracting good people is all well and good, but you won’t keep them in the new economy unless you invest in their development as well,” says Caplan. “We must create pathways into business, with or without tertiary qualifications, and deliver more training in the workplace. More young people may need to get jobs straight from school, with employers providing ongoing training and support structures to achieve a qualification while earning.”

In other words, business leaders must now look at what is happening in their sector, anticipate the waves of change, then stand up and prepare their workforce for the ride.

Action stations: 6 high-impact areas

As we’ve seen, the waves of change bearing down on the Australian and global economy are coming . Businesses that change to suit these unchartered waters will be set fair for growth. Businesses that don’t will sink without trace.

For business leaders, there is no time to lose. Decisive action is needed now. So, where do you start?

First and foremost, by accepting that your organisation’s current systems and ways of working need to change. Then by focusing on six high-impact areas to transform:

1. Operations – Disrupt your business before someone else does it for you. Challenge your history, your strategy, and your value proposition. Be prepared to kill your darlings.

2. Culture – Be crystal clear about how that value is created in your business, and reward your people accordingly. Recruit people for their ability to adapt and create; empower them to take risks; and play your part in their lifelong learning.

3. Technology – Tinkering around the edges won’t cut it; you must embrace digital transformation at the core of your business. Legacy systems must die if you want to be flexible enough to harness breakthrough technologies like robotics and AI.

4. Workforce – Don’t wait ten years for diversity to work its way through your organisation. Tackle inclusion at middle and senior management levels now. And recalibrate your business to harness the latent talent in the economy: millennials, older workers and women alike.

5. Collaborative Workplace – Build your workplace around your customers and your people - consider the impact the physical property and technology could have on your culture. Throw out the rule book and start again. If people can work anywhere, anytime now, and collaborate inside and out of the workplace, then how can your premises maximise that?

6. Operating Model & Organisational Design - Constant disruption means your systems, processes, structure, information and people must be fully integrated and aligned to strategy yet agile and ready to change at speed. Old organisational hierarchies don't get the right people solving problems and creating ideas quickly.

Explore our interactive tool for details, tips and inspiration.

Contact us

Jon Williams
Managing Partner, PwC's People Business
Tel: +61 2 8266 2402
Email

Debra Eckersley
New Ways of Working Partner
Tel: +61 2 8266 9034
Email

Trent Lund
Partner, Innovation & Ventures Leader
Tel: +61 (2) 8266 0686
Email

Hilda Clune
Executive Director
Tel: +61 (2) 8266 0000
Email

Sara Caplan
Partner
Tel: +61 2 8266 3882
Email

Emma Stonham
National Markets Advisor
Tel: +61 (2) 6271 3025
Email

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